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This question is about sales associate skills.
Soft skills in sales include adaptability, communication, and resilience.
Adaptability
Adaptability is a skill that a person in sales must develop. Being able to obtain feedback and use that to make changes for potential growth is important.
Adaptability requires you to be open-minded even when you don't like constructive criticism. Also, being able to change quickly with shifts in the market or changes to requirements is important.
Communication
Anyone in sales must be able to communicate. You spend hours talking in person, on the phone, sending emails, or responding to text messages. At least 90% of the day is spent communicating.
You must be able to speak clearly, and often be persuasive to get your point across. It's also important to keep in mind who your audience is. Speak to the needs of your prospective client, not at them.
Resilience
Salespeople must be resilient. Sales is not always a walk in the park. You often face tough situations, rejections, and negativity. Resiliency involves processing the situation and feeling involved, then using them to create a positive outcome.
This resilience allows you to move on to the next step or client without carrying any weight of the previous situation.

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