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This question is about brand manager education.
What degree do you need to be a brand manager?
You need at least a bachelor's degree to be a brand manager. The most popular majors for those working as brand managers range from business to communications.
Because managers must gather relevant data and perform market research studies, nearly 48% of those working in the field hold a degree in marketing or business.
Additionally, brand managers must be skilled communicators and interact with both vendors as well as advertising agencies to ensure that a product's potential is maximized. Approximately 10% of brand managers hold a communications degree.
Some employers will require their brand managers to hold an advanced degree such as an MBA. An advanced business degree will expose manager candidates to important leadership skills. Some employers prefer candidates with an advanced degree in a specialized area that is related to their product(s).
This additional knowledge in a field such as engineering or medical manufacturing will allow the brand manager to more effectively market their product.
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