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This question is about account executive resumes.
What do account executives do?
Account executives manage an existing client base, find prospective clients, and bring new business to the company. Being an account executive is all about relationship-building, confidence, persuasion, and time management.
To obtain new clients, an account executive is expected to perform outreach - such as cold calling, emailing, and following up on potential leads, to secure more revenue for their current organization.
Other elements of the job include planning and coordinating account activity, including press releases, media pitches, blogger and influencer outreach, press conferences, product samples for editorial placement, and promo events, such as photoshoots and videos.
Responsibilities for account executives vary from company to company. Some are primarily responsible for building great relationships with potential customers and closing business for their organization.
Other account executives support existing client accounts to manage, grow, and renew those accounts. And some account executives are responsible for closing new business and managing existing accounts. It largely comes down to the industry and company that you work for.
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