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What does an account coordinator do in PR?

By Zippia Team - Jan. 22, 2022

An account coordinator in PR ensures the agency's integrity by performing the background work needed to keep everything running smoothly. The PR account coordinator serves in an entry-level agency position.

Their role is to perform tasks to maintain the agency's integrity, which serves as the campaign's foundation to build upon. PR account coordinators are usually essential to keeping things running smoothly behind the scenes.

They build media lists, take notes in meetings, research conferences, and speaking engagements, track media coverage, and assist with reports, event plans, and other related materials.

Account coordinators typically report to account executives and account supervisors.

This role requires the account coordinator to cultivate the skills needed to be successful in a PR agency environment, including:

  • Time management

  • Organization

  • Writing and presentation skills

  • Working independently

  • Knowledge of how various tasks and projects connect to the larger organizational success

What does an account coordinator do in PR?

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