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This question is about what a chief technology officer does.
What is a CPG company?
A CPG company is a consumer packaged goods company. Consumer packaged goods are items that are used daily by average consumers that require routine replacement or replenishment. These include items like;
Food
Beverages
Makeup
Household products
CPG companies sell their goods to retailers, who then turn around and sell the products to consumers. CPG companies aim to maximize their revenue by selling as many products as possible to customers. Marketing plays a key role in this objective for CPG companies as they want a strong bond between their brand and their consumers.
Examples of CPG brands include:
Johnson Johnson
Procter Gamble
Nestle SA
PepsiCo
Unilever
CPG companies can sell their products to brick-and-mortar stores, online or e-commerce businesses, or even through avenues like catalogs and phone orders. The important thing is that the CPG companies have products that are differentiated in the marketplace.
They are often very focused on consumer feedback as well as metrics like net sales, volume, and operational profit.
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