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What is a key account manager's job description?

By Zippia Team - Mar. 26, 2022

A key account manager's job description is to retain top customers and nurture those key relationships over time. Ideally, they become a strategic partner and advisor to the client, discovering new opportunities to work together for mutual benefit.

Key account managers sustain and nurture solid relationships with key clients that generate the most income for a particular company. They utilize company resources to develop and implement strategic solutions to achieve key clients' long-term goals.

Common job duties and responsibilities for key account managers include:

  • Developing and sustaining solid relationships with key clients that bring in the most income for the company

  • Addressing and resolving key clients' complaints

  • Acting as the main point of contact between key clients

  • Communicating and collaborating with the advertising, design, marketing, sales, and logistics departments to ensure that key clients' needs are met

  • Compiling reports on account progress, goals, and forecasts for account teams and stakeholders

  • Developing a thorough understanding of key clients' needs and requirements and preparing customized solutions

  • Negotiating contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goals

Typically job descriptions for this role look for a person who can analyze data and sales statistics and improve business and marketing strategies. Job descriptions usually look for a bachelor's in business or related field and at least a few years of prior key account management experience.

Other common requirements for the position include:

  • The ability to build rapport with key clients.

  • The ability to handle multiple client accounts.

  • Strong negotiation and leadership skills.

  • Exceptional customer service skills.

  • Excellent communication skills.

What is a key account manager's job description?

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