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This question is about what a route driver does and route driver.
What is a route sales support driver?
A route sales support driver is a field sales role that includes additional responsibilities such as delivering and merchandising the products ordered by a client. Route sales drivers typically follow a specific and routine route to deliver goods to the grocery, convenience, or liquor stores and ensure the product is adequately stocked and well displayed.
A route sales support driver may also work with the store managers to place orders and re-order when low stock. Route sales driver positions are common for the food and beverage industry.
Although it may not seem like it at first glance, a route driver is largely a customer service role. It's important to build relationships with your clients and to anticipate their needs. In some cases, route sales support drivers are expected to fulfill specific sales goals for the month or quarter.
The sales aspect of being a route sales support driver may mean that you're expected to develop sales strategies to meet sales targets. This includes following up on sales leads and building long-lasting relationships with customers to retain their business and promote new product offerings.
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