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This question is about marketing representative skills.
What is OOH in marketing?
OOH in marketing stands for "Out-of-Home" advertising. It refers to any promotional message or advertisement that reaches consumers while they are outside of their homes, such as billboards, street furniture (like bus shelters or benches), transit advertising (like ads on buses or trains), digital signage, and other forms of outdoor advertising.
OOH advertising is often used to reach a large audience quickly and effectively. It can be used to promote products or services, build brand awareness, or communicate a message to a specific target audience. OOH ads, for this reason, are often eye-catching, large-format displays that can grab people's attention quickly and leave a lasting impression.
With the rise of digital technology, OOH advertising has evolved to include dynamic and interactive displays that can engage consumers in new and innovative ways. For example, some OOH ads now use facial recognition technology to target ads based on the viewer's demographic profile or use augmented reality to create immersive brand experiences.
Types of OOH advertising include:
Billboards. Large static or digital displays placed in high-traffic areas such as highways and urban areas.
Transit advertising. Advertisements placed on public transportation, such as buses, trains, and subways.
Street furniture. Advertising on items such as kiosks, benches, and trash cans in high-traffic urban areas.
Digital screens. Digital displays in public spaces such as shopping malls, airports, and stadiums.
Guerrilla marketing. Unconventional, creative advertising tactics that aim to generate buzz and attention.
OOH advertising is often used in conjunction with other marketing channels, such as social media and television advertising, to create a cohesive, multi-channel marketing campaign. It ultimately seeks to reach consumers where they live, work, and play and is an effective way to build brand awareness and drive sales.
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