What is positioning in marketing?

Then it is the job of the marketing department or team to communicate this messaging to target consumer groups.

Positioning in marketing is vital for organizations because it helps them differentiate their brands or products from their competitors.

This is also done with the key goal of having a specific brand or product become a leader in its industry or category. This helps to encourage strong customer engagement and brand loyalty with target groups.

The process of positioning in marketing breaks down into these stages:

• Identifying a target consumer base and their needs, wants, and preferences

• Identifying the unique aspects and benefits of the brand or product that will engage the target consumer base and give a competitive edge to the organization

• Developing the positioning strategy

• Implementing the positioning strategy through effective communication with the target audience

Positioning in marketing also takes advantage of many different communication channels, such as:

• Advertising

• Social media

• Public relations (PR)

• Other forms of marketing

In conclusion, positioning seeks to differentiate a brand or product from its competitors in a multi-faceted marketing approach involving customer data and creating unique brand or product benefits that positively drive brand loyalty and consumer engagement.