What is ROI?

ROI, or Return on Investment, otherwise known as Return on Costs, is a term used for the difference between the net income, usually over a certain time period, gained from an investment or a group of them put into a certain singular or a group of stocks, organizations, projects, or other financial matters. Whilst this usually refers to investments made into start-ups, companies, and stock market, it is often used in conversations about marketing and advertisement.