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This question is about sales/marketing and sales/marketing jobs.
What is the difference between sales and marketing?
The difference between sales and marketing is that marketing is focused on creating an awareness of your organization and brand to potential customers. Meanwhile, sales is focused on turning that viewership into a profit by converting those potential customers into actual ones.
People working in sales and people working in marketing have different goals. A business's marketing goals are to promote its product, company, or brand with clear communication. The primary objective is to look at the big picture and explain how the product or service benefits the widest audience possible, generating potential leads.
A sales team marks its goals based on quotas and volume goals. These tend to be based on a short-term period, typically found around the financial quarter or month. Goals and targets are determined by how much the business needs to sell to generate enough profit to continue operating.
To fulfill these goals, the marketing process is focused on familiarizing the brand and product with new customers or refamiliarizing it with former ones. Meanwhile, sales focus on creating a plan that outlines an organization's actions, tools, resources, and overall sales goals.
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