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This question is about what a product marketing manager does and product marketing manager.
What is the role of product marketing?
The role of a product marketing manager is to create demand for products through effective positioning, messaging, and marketing programs. A product marketing manager ensures the product is aligned to the company vision and its target customer base.
The scope of the product marketing manager role is broken down into four parts:
Market strategy expert: Market strategy lays the foundation for market success. Product marketing managers use market research and competitive analysis to develop market strategies.
Marketing expert: In conjunction with the marketing communications department, the product marketing manager aims to convince customers to demand or pull your product through to sale.
Marketing program guidance: In conjunction with the product manager, the product manager outlines the product positioning, articulating the value proposition.
Supporting sales: A product marketing manager knows what sales tools salespeople need to get their jobs done and what to emphasize to make the sales pitch more successful.
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