Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
This question is about marketing/sales representative skills.
What is vanity marketing?
Vanity marketing, also referred to as narcissistic or ego marketing, is a promotional strategy that puts focus on advertising the personal brand of the owner or executive of a company or business, instead of promoting the features and value of the product or service offering itself.
The main objective of vanity marketing is to improve or enhance the public reputation of an executive or business owner, instead of having a strong focus on promoting the products or services of the company to generate sales and revenue.
There are different methods used when an organization engages in vanity marketing. Some common tactics include:
Public relations
One of the key strategies in vanity marketing involves public relations. The business owner or executive is promoted to the public by highlighting any accomplishments or endeavors they have pursued that have a direct and positive impact on their local community or society at large.
Personal branding
Personal branding involves tailoring and curating the image of the business owner or executive in the public's eye, mainly through the use of digital media, social media platforms, speaking engagements, and other activities or events that can display their personality, talents, and values.
Sponsorships
This tactic involves the business owner or executive showing public support for different high-profile events, causes, or initiatives that align with their values or interests. The target audience for this facet is the consumers or potential followers that also share those same values or interests.
Vanity marketing can help increase the awareness and visibility of a business owner or executive, however, it can also be perceived as a vain enterprise, hence the name, and thus not always have a positive impact on all consumers or potential followers.
Choose from 10+ customizable resume templates
Zippia allows you to choose from different easy-to-use templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
