What jobs can you get with a marketing and communications degree?

Market research analysts research and report market conditions in order to suggest and plan the best strategies for potential sales of a product or service. They analyze what consumers want and what they are willing to pay. Market research analysts convert complex data and information into understandable reports and presentations.

Marketing research analysts often move into the position of marketing manager as they aid in their company's expansion into new markets in order to acquire new customers. Marketing managers oversee the marketing team, research trends, identify marketing opportunities and help to develop marketing strategies and campaigns.

Marketing directors are one step above marketing managers, and their position can vary depending on the size of their employer. Marketing directors at smaller organizations are generally responsible for creating promotional and marketing-related strategies.

In bigger companies, marketing directors oversee staff operations, marketing and advertising budgets, and business planning.

Business development managers use their marketing expertise to acquire new business opportunities that aid in their organization's growth. They work with both the sales and marketing departments to strategically plan growth and marketing campaigns that result in profitability.

Finally, a public relations specialist is responsible for the public image of a company or product. This includes managing the brand and shaping the public's perception of the organization and its services.