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This question is about marketing lead resumes.

What should I put on my resume for a marketing manager job?

By Zippia Team - Mar. 26, 2022

You should put the experience and accomplishments that highlight your skills such as leadership, technical, organizational, and communication on your resume for a marketing manager job. Just like a successful marketing campaign can spark interest in a new product, your resume should compel the hiring manager to want to learn more about you.

To get started, you should lead with a strong profile summary. Consider this your first opportunity to brand yourself. In one to four sentences, describe who you are as a candidate and what you bring to the table.

For example, "Highly capable marketing manager with over six years of experience, seeking to leverage proven leadership and strategy skills to grow revenue at Company XYZ."

Next, you should elaborate on the specific experiences you have had using real-world examples and achievements, as well as quantifiable measurements of success. Be sure to focus on ways that your management skills helped improve the marketing team.

For example, "Spearheaded team responsible for all branding across the web and distributed platforms for a high-profile international marketing firm client."

Be sure to also include a list of your top skills that align with the job description. Similar to online marketing and optimizing your content for the best search engine performance, your resume skills list isn't much different from SEO. Be sure to provide proof of your most strategic skills, alongside listing them on your marketing manager resume.

Most in-demand skills to include on a marketing manager resume:

  • Market research

  • UX design skills

  • SEO & SEM skills

  • Content management skills

  • Social media skills

  • Responsive design/marketing skills

  • Analytics and tech tool skills

  • Manage marketing campaigns

What should I put on my resume for a marketing manager job?

Choose from 10+ customizable resume templates

Zippia allows you to choose from different easy-to-use templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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