What skills will help Public Relations Associates earn the most?

Learning as much about how organizations can use social media to benefit their image and bottom line. Students think they know the platforms because they use them so much in their personal lives, but they only know them from the users' perspective. They need to understand the strategy of use for the organizations they will work for after graduation. This experience will come in the classes that teach the actual how-to's of the platforms and through internships and part-time jobs. This knowledge and sensitivity to the ROI of use will help them move up in the organization.