Why JP Morgan interview question?

When asked the question "Why JP Morgan?" in your interview, you should respond by saying that JP Morgan is one of the financial industry's global leaders that offers services to some of the world's most important governments, corporations, and institutions.

Then you can expand by saying how your goals align with the goals of JP Morgan and how you feel your hiring would be beneficial for both parties. You can also appear humble by expressing a desire to learn from one of the premier financial companies in the world.