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Content producer vs associate producer

The differences between content producers and associate producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a content producer and an associate producer. Additionally, a content producer has an average salary of $56,255, which is higher than the $47,279 average annual salary of an associate producer.

The top three skills for a content producer include video content, content production and digital content. The most important skills for an associate producer are customer service, video content, and sales floor.

Content producer vs associate producer overview

Content ProducerAssociate Producer
Yearly salary$56,255$47,279
Hourly rate$27.05$22.73
Growth rate8%8%
Number of jobs16,7509,295
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 64%
Average age4040
Years of experience1212

What does a content producer do?

The job of content producers is to write news stories, product descriptions, and blogs for various digital platforms, including websites, email marketing campaigns, and social media posts. These professionals typically create marketing materials, messaging, and other types of online copy that can be utilized to sell or promote products and services and enhance brand awareness. Additional duties that a content producer typically does include brainstorming and writing viral content and feature articles, completing tasks scheduled via a CRM, and copyediting editorial content.

What does an associate producer do?

An associate producer is an entry-level one position in the television and film industry who assists senior producers in putting a TV program or film together. Associate producers are required to write, edit, and organize scripts and run a teleprompter in newscasts. Most of the assistant producers are required to obtain a bachelor's degree and become editors, writers, or actors to gain experience in television and film. Associate producers are also often assigned to tasks with operational duties such as generating financial reports or status updates.

Content producer vs associate producer salary

Content producers and associate producers have different pay scales, as shown below.

Content ProducerAssociate Producer
Average salary$56,255$47,279
Salary rangeBetween $38,000 And $81,000Between $31,000 And $70,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkNew York
Best paying companyAppleApple
Best paying industryStart-upMedia

Differences between content producer and associate producer education

There are a few differences between a content producer and an associate producer in terms of educational background:

Content ProducerAssociate Producer
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 64%
Most common majorCommunicationCommunication
Most common collegeHarvard UniversityHarvard University

Content producer vs associate producer demographics

Here are the differences between content producers' and associate producers' demographics:

Content ProducerAssociate Producer
Average age4040
Gender ratioMale, 60.4% Female, 39.6%Male, 61.2% Female, 38.8%
Race ratioBlack or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2%Black or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.7% Asian, 6.4% White, 65.1% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between content producer and associate producer duties and responsibilities

Content producer example responsibilities.

  • Manage and create content for the site's Facebook page, while also expanding its audience.
  • Produce social media stories using twitter, Facebook and Instagram.
  • Create visually engaging social videos from podcast clips for Facebook & Instagram.
  • Establish investigative WordPress news website.
  • Produce videos, animation, and voice-over sessions.
  • Co-Design and edit CSS coding for elaborate new online donation form.
  • Show more

Associate producer example responsibilities.

  • Lead the process of channel acquisition for YouTube channel properties.
  • Manage social media accounts using Hootsuite, TweetDeck, Facebook, Instagram, etc.
  • Assist in editing final show to air, create video clips, select viewer emails and manage social media.
  • Collaborate with first and third party agencies and vendors to achieve time sensitive goals and satisfy marketing objectives for Xbox.com.
  • Oversee the content release process for GameHouse.com, scheduling DRM wrapping and managing the CMS and e-Commerce system for games release.
  • Manage client relations, music scores, user interface sound design and FMOD implementation (FM3) on Xbox exclusive titles.
  • Show more

Content producer vs associate producer skills

Common content producer skills
  • Video Content, 7%
  • Content Production, 5%
  • Digital Content, 5%
  • Instagram, 4%
  • Facebook, 4%
  • Content Creation, 4%
Common associate producer skills
  • Customer Service, 14%
  • Video Content, 12%
  • Sales Floor, 6%
  • Control Room, 5%
  • Instagram, 5%
  • Production Assistants, 5%

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