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Content producer vs executive producer

The differences between content producers and executive producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a content producer and an executive producer. Additionally, an executive producer has an average salary of $117,841, which is higher than the $56,255 average annual salary of a content producer.

The top three skills for a content producer include video content, content production and digital content. The most important skills for an executive producer are video production, digital content, and digital platforms.

Content producer vs executive producer overview

Content ProducerExecutive Producer
Yearly salary$56,255$117,841
Hourly rate$27.05$56.65
Growth rate8%8%
Number of jobs16,75074,007
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 80%
Average age4040
Years of experience1212

What does a content producer do?

The job of content producers is to write news stories, product descriptions, and blogs for various digital platforms, including websites, email marketing campaigns, and social media posts. These professionals typically create marketing materials, messaging, and other types of online copy that can be utilized to sell or promote products and services and enhance brand awareness. Additional duties that a content producer typically does include brainstorming and writing viral content and feature articles, completing tasks scheduled via a CRM, and copyediting editorial content.

What does an executive producer do?

An executive producer is responsible for supervising the creation and development of digital entertainment content. Executive producers secure and maintain the production budget, negotiate with a production company, and manage marketing campaigns for promotion. They also work with multiple producers to finalize the production team, review the creative content, and ensure the completeness of production plans within the agreed timeframe. An executive producer must have excellent communication and organization skills, especially on coordinating with production personnel to ensure the smooth flow of the production operations.

Content producer vs executive producer salary

Content producers and executive producers have different pay scales, as shown below.

Content ProducerExecutive Producer
Average salary$56,255$117,841
Salary rangeBetween $38,000 And $81,000Between $72,000 And $190,000
Highest paying CityNew York, NYNovato, CA
Highest paying stateNew YorkNevada
Best paying companyAppleNetflix
Best paying industryStart-upTechnology

Differences between content producer and executive producer education

There are a few differences between a content producer and an executive producer in terms of educational background:

Content ProducerExecutive Producer
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeHarvard UniversityHarvard University

Content producer vs executive producer demographics

Here are the differences between content producers' and executive producers' demographics:

Content ProducerExecutive Producer
Average age4040
Gender ratioMale, 60.4% Female, 39.6%Male, 62.3% Female, 37.7%
Race ratioBlack or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between content producer and executive producer duties and responsibilities

Content producer example responsibilities.

  • Manage and create content for the site's Facebook page, while also expanding its audience.
  • Produce social media stories using twitter, Facebook and Instagram.
  • Create visually engaging social videos from podcast clips for Facebook & Instagram.
  • Establish investigative WordPress news website.
  • Produce videos, animation, and voice-over sessions.
  • Co-Design and edit CSS coding for elaborate new online donation form.
  • Show more

Executive producer example responsibilities.

  • Manage local ABC affiliate news department.
  • Manage on air giveaways and daily advertising metrics
  • Manage day-to-day completion activities including project planning and QA testing.
  • Operate ENG vehicles and equipment.
  • Coordinate out of house productions for live events such as ABC live and Facebook live.
  • Develop an expert understanding for building a channel and programming video on YouTube and the competitive platforms.
  • Show more

Content producer vs executive producer skills

Common content producer skills
  • Video Content, 7%
  • Content Production, 5%
  • Digital Content, 5%
  • Instagram, 4%
  • Facebook, 4%
  • Content Creation, 4%
Common executive producer skills
  • Video Production, 9%
  • Digital Content, 9%
  • Digital Platforms, 6%
  • Web Content, 6%
  • News Stories, 5%
  • News Content, 5%

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