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The differences between content strategists and content creators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content strategist and a content creator. Additionally, a content strategist has an average salary of $93,672, which is higher than the $61,988 average annual salary of a content creator.
The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for a content creator are content creation, instagram, and digital content.
| Content Strategist | Content Creator | |
| Yearly salary | $93,672 | $61,988 |
| Hourly rate | $45.03 | $29.80 |
| Growth rate | 13% | 13% |
| Number of jobs | 14,660 | 9,142 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 4 | 4 |
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Content strategists and content creators have different pay scales, as shown below.
| Content Strategist | Content Creator | |
| Average salary | $93,672 | $61,988 |
| Salary range | Between $67,000 And $129,000 | Between $38,000 And $99,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Meta | |
| Best paying industry | Technology | Internet |
There are a few differences between a content strategist and a content creator in terms of educational background:
| Content Strategist | Content Creator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | English | Communication |
| Most common college | Northwestern University | Harvard University |
Here are the differences between content strategists' and content creators' demographics:
| Content Strategist | Content Creator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 9% | 9% |