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The differences between content strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content strategist, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a content strategist has an average salary of $93,672, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Content Strategist | Marketing Strategist | |
| Yearly salary | $93,672 | $80,033 |
| Hourly rate | $45.03 | $38.48 |
| Growth rate | 13% | 10% |
| Number of jobs | 14,660 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 37 | 39 |
| Years of experience | 4 | 10 |
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Content strategists and marketing strategists have different pay scales, as shown below.
| Content Strategist | Marketing Strategist | |
| Average salary | $93,672 | $80,033 |
| Salary range | Between $67,000 And $129,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a content strategist and a marketing strategist in terms of educational background:
| Content Strategist | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | English | Marketing |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between content strategists' and marketing strategists' demographics:
| Content Strategist | Marketing Strategist | |
| Average age | 37 | 39 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 9% | 10% |