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Content strategist vs user experience designer

The differences between content strategists and user experience designers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content strategist, becoming a user experience designer takes usually requires 6-12 months. Additionally, a content strategist has an average salary of $93,672, which is higher than the $91,159 average annual salary of a user experience designer.

The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for a user experience designer are sketch, UI, and user research.

Content strategist vs user experience designer overview

Content StrategistUser Experience Designer
Yearly salary$93,672$91,159
Hourly rate$45.03$43.83
Growth rate13%3%
Number of jobs14,66052,582
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 71%
Average age3738
Years of experience412

What does a content strategist do?

A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.

What does a user experience designer do?

A User Experience (UX) designer is an individual who measures and optimizes applications to improve the experience of end-users. His/Her or her duties and responsibilities include considering a design's human-computer interaction element, defining interaction models, and working with creative directors and designers. The key skills for UX designers include strong mathematical and problem-solving skills and excellent information technology and programming skills. Having a bachelor's degree in a design or computing-related subject is an advantage to qualify for the UX designer position.

Content strategist vs user experience designer salary

Content strategists and user experience designers have different pay scales, as shown below.

Content StrategistUser Experience Designer
Average salary$93,672$91,159
Salary rangeBetween $67,000 And $129,000Between $65,000 And $127,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateCaliforniaWashington
Best paying companyMetaBitGo
Best paying industryTechnologyStart-up

Differences between content strategist and user experience designer education

There are a few differences between a content strategist and a user experience designer in terms of educational background:

Content StrategistUser Experience Designer
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 71%
Most common majorEnglishGraphic Design
Most common collegeNorthwestern UniversityUniversity of Pennsylvania

Content strategist vs user experience designer demographics

Here are the differences between content strategists' and user experience designers' demographics:

Content StrategistUser Experience Designer
Average age3738
Gender ratioMale, 44.3% Female, 55.7%Male, 59.6% Female, 40.4%
Race ratioBlack or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage9%13%

Differences between content strategist and user experience designer duties and responsibilities

Content strategist example responsibilities.

  • Manage paid, earn and own content distribution channels including PPC, SEO and SEM.
  • Manage assets of the major film studios using proprietary CMS technology to monitor copyright material on YouTube.
  • Manage content-strategy and copywriting engagements for a global interactive ad agency.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Leverage analytics to increase marketing ROI and provide leadership with marketing effectiveness reports.
  • Implement new strategies for PPC & SEO campaigns.
  • Show more

User experience designer example responsibilities.

  • Lead Ektron CMS implementations and content migration projects.
  • Lead UX/UI design, personas research and emphatic analysis, participate in user story creation.
  • Lead and administrate the creative direction of WorkFusion crowd computing platform and its iOS apps.
  • Lead design working sessions, create storyboards and a Visio wireframe library for all project elements.
  • Work with the Java developers/programs to achieve timely development and review of assignments to assure on--time project completion.
  • Design and code original and cms-base websites / user interfaces using HTML, CSS, JavaScript and PHP
  • Show more

Content strategist vs user experience designer skills

Common content strategist skills
  • Content Strategy, 14%
  • Digital Marketing, 10%
  • Digital Content, 6%
  • User Experience, 5%
  • Content Marketing, 4%
  • Content Creation, 3%
Common user experience designer skills
  • Sketch, 18%
  • UI, 7%
  • User Research, 6%
  • Visual Design, 6%
  • Invision, 4%
  • Interaction Design, 4%

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