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The differences between content strategists and web developers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content strategist and a web developer. Additionally, a content strategist has an average salary of $93,672, which is higher than the $78,975 average annual salary of a web developer.
The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for a web developer are javascript, html css, and HTML.
| Content Strategist | Web Developer | |
| Yearly salary | $93,672 | $78,975 |
| Hourly rate | $45.03 | $37.97 |
| Growth rate | 13% | 13% |
| Number of jobs | 14,660 | 227,881 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 71% |
| Average age | 37 | 37 |
| Years of experience | 4 | 4 |
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
A web developer is responsible for designing and maintaining a website to attract customers and direct web traffic. Web developers' duty also includes analyzing software and database to develop new applications. A web developer must have extensive knowledge of programming languages and technology solutions to provide the best web design services for the clients, following their specifications, and submitting projects on or before the deadline. Web developers should have excellent time-management and decision-making skills to do tasks efficiently and accurately.
Content strategists and web developers have different pay scales, as shown below.
| Content Strategist | Web Developer | |
| Average salary | $93,672 | $78,975 |
| Salary range | Between $67,000 And $129,000 | Between $60,000 And $103,000 |
| Highest paying City | San Francisco, CA | Bothell, WA |
| Highest paying state | California | Washington |
| Best paying company | Meta | |
| Best paying industry | Technology | Professional |
There are a few differences between a content strategist and a web developer in terms of educational background:
| Content Strategist | Web Developer | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 71% |
| Most common major | English | Computer Science |
| Most common college | Northwestern University | Massachusetts Institute of Technology |
Here are the differences between content strategists' and web developers' demographics:
| Content Strategist | Web Developer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 78.2% Female, 21.8% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.4% Unknown, 6.5% Hispanic or Latino, 12.0% Asian, 15.9% White, 58.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 9% | 9% |