Post job

Digital content producer vs associate producer

The differences between digital content producers and associate producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital content producer and an associate producer. Additionally, a digital content producer has an average salary of $54,971, which is higher than the $47,279 average annual salary of an associate producer.

The top three skills for a digital content producer include digital platforms, instagram and facebook. The most important skills for an associate producer are customer service, video content, and sales floor.

Digital content producer vs associate producer overview

Digital Content ProducerAssociate Producer
Yearly salary$54,971$47,279
Hourly rate$26.43$22.73
Growth rate8%8%
Number of jobs32,9259,295
Job satisfaction--
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 64%
Average age4040
Years of experience1212

What does a digital content producer do?

A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.

What does an associate producer do?

An associate producer is an entry-level one position in the television and film industry who assists senior producers in putting a TV program or film together. Associate producers are required to write, edit, and organize scripts and run a teleprompter in newscasts. Most of the assistant producers are required to obtain a bachelor's degree and become editors, writers, or actors to gain experience in television and film. Associate producers are also often assigned to tasks with operational duties such as generating financial reports or status updates.

Digital content producer vs associate producer salary

Digital content producers and associate producers have different pay scales, as shown below.

Digital Content ProducerAssociate Producer
Average salary$54,971$47,279
Salary rangeBetween $36,000 And $83,000Between $31,000 And $70,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNew York
Best paying companyJPMorgan Chase & Co.Apple
Best paying industryProfessionalMedia

Differences between digital content producer and associate producer education

There are a few differences between a digital content producer and an associate producer in terms of educational background:

Digital Content ProducerAssociate Producer
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 64%
Most common majorJournalismCommunication
Most common collegeHarvard UniversityHarvard University

Digital content producer vs associate producer demographics

Here are the differences between digital content producers' and associate producers' demographics:

Digital Content ProducerAssociate Producer
Average age4040
Gender ratioMale, 55.8% Female, 44.2%Male, 61.2% Female, 38.8%
Race ratioBlack or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.8% Asian, 6.4% White, 65.0% American Indian and Alaska Native, 0.2%Black or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.7% Asian, 6.4% White, 65.1% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital content producer and associate producer duties and responsibilities

Digital content producer example responsibilities.

  • Manage on air giveaways and daily advertising metrics
  • Update Facebook and twitter with compelling stories.
  • Edit videos to be upload to YouTube and Facebook.
  • Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).
  • Work with plugins, widgets, HTML.
  • Implement third-party social media plugins via JavaScript tags.
  • Show more

Associate producer example responsibilities.

  • Lead the process of channel acquisition for YouTube channel properties.
  • Manage social media accounts using Hootsuite, TweetDeck, Facebook, Instagram, etc.
  • Assist in editing final show to air, create video clips, select viewer emails and manage social media.
  • Collaborate with first and third party agencies and vendors to achieve time sensitive goals and satisfy marketing objectives for Xbox.com.
  • Oversee the content release process for GameHouse.com, scheduling DRM wrapping and managing the CMS and e-Commerce system for games release.
  • Manage client relations, music scores, user interface sound design and FMOD implementation (FM3) on Xbox exclusive titles.
  • Show more

Digital content producer vs associate producer skills

Common digital content producer skills
  • Digital Platforms, 12%
  • Instagram, 7%
  • Facebook, 7%
  • Twitter, 6%
  • HTML, 5%
  • News Stories, 5%
Common associate producer skills
  • Customer Service, 14%
  • Video Content, 12%
  • Sales Floor, 6%
  • Control Room, 5%
  • Instagram, 5%
  • Production Assistants, 5%

Browse arts, entertainment, sports, and media jobs