Post job

Digital content producer vs content manager

The differences between digital content producers and content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital content producer, becoming a content manager takes usually requires 8-10 years. Additionally, a content manager has an average salary of $75,124, which is higher than the $54,971 average annual salary of a digital content producer.

The top three skills for a digital content producer include digital platforms, instagram and facebook. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Digital content producer vs content manager overview

Digital Content ProducerContent Manager
Yearly salary$54,971$75,124
Hourly rate$26.43$36.12
Growth rate8%10%
Number of jobs32,925108,058
Job satisfaction--
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 77%
Average age4039
Years of experience1210

What does a digital content producer do?

A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Digital content producer vs content manager salary

Digital content producers and content managers have different pay scales, as shown below.

Digital Content ProducerContent Manager
Average salary$54,971$75,124
Salary rangeBetween $36,000 And $83,000Between $50,000 And $111,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyJPMorgan Chase & Co.Meta
Best paying industryProfessionalTechnology

Differences between digital content producer and content manager education

There are a few differences between a digital content producer and a content manager in terms of educational background:

Digital Content ProducerContent Manager
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 77%
Most common majorJournalismEnglish
Most common collegeHarvard UniversityUniversity of Georgia

Digital content producer vs content manager demographics

Here are the differences between digital content producers' and content managers' demographics:

Digital Content ProducerContent Manager
Average age4039
Gender ratioMale, 55.8% Female, 44.2%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.8% Asian, 6.4% White, 65.0% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage14%10%

Differences between digital content producer and content manager duties and responsibilities

Digital content producer example responsibilities.

  • Manage on air giveaways and daily advertising metrics
  • Update Facebook and twitter with compelling stories.
  • Edit videos to be upload to YouTube and Facebook.
  • Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).
  • Work with plugins, widgets, HTML.
  • Implement third-party social media plugins via JavaScript tags.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Digital content producer vs content manager skills

Common digital content producer skills
  • Digital Platforms, 12%
  • Instagram, 7%
  • Facebook, 7%
  • Twitter, 6%
  • HTML, 5%
  • News Stories, 5%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

Browse arts, entertainment, sports, and media jobs