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Digital content producer vs executive producer

The differences between digital content producers and executive producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital content producer and an executive producer. Additionally, an executive producer has an average salary of $117,841, which is higher than the $54,971 average annual salary of a digital content producer.

The top three skills for a digital content producer include digital platforms, instagram and facebook. The most important skills for an executive producer are video production, digital content, and digital platforms.

Digital content producer vs executive producer overview

Digital Content ProducerExecutive Producer
Yearly salary$54,971$117,841
Hourly rate$26.43$56.65
Growth rate8%8%
Number of jobs32,92574,007
Job satisfaction--
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 80%
Average age4040
Years of experience1212

What does a digital content producer do?

A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.

What does an executive producer do?

An executive producer is responsible for supervising the creation and development of digital entertainment content. Executive producers secure and maintain the production budget, negotiate with a production company, and manage marketing campaigns for promotion. They also work with multiple producers to finalize the production team, review the creative content, and ensure the completeness of production plans within the agreed timeframe. An executive producer must have excellent communication and organization skills, especially on coordinating with production personnel to ensure the smooth flow of the production operations.

Digital content producer vs executive producer salary

Digital content producers and executive producers have different pay scales, as shown below.

Digital Content ProducerExecutive Producer
Average salary$54,971$117,841
Salary rangeBetween $36,000 And $83,000Between $72,000 And $190,000
Highest paying CitySan Francisco, CANovato, CA
Highest paying stateCaliforniaNevada
Best paying companyJPMorgan Chase & Co.Netflix
Best paying industryProfessionalTechnology

Differences between digital content producer and executive producer education

There are a few differences between a digital content producer and an executive producer in terms of educational background:

Digital Content ProducerExecutive Producer
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 80%
Most common majorJournalismCommunication
Most common collegeHarvard UniversityHarvard University

Digital content producer vs executive producer demographics

Here are the differences between digital content producers' and executive producers' demographics:

Digital Content ProducerExecutive Producer
Average age4040
Gender ratioMale, 55.8% Female, 44.2%Male, 62.3% Female, 37.7%
Race ratioBlack or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.8% Asian, 6.4% White, 65.0% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital content producer and executive producer duties and responsibilities

Digital content producer example responsibilities.

  • Manage on air giveaways and daily advertising metrics
  • Update Facebook and twitter with compelling stories.
  • Edit videos to be upload to YouTube and Facebook.
  • Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).
  • Work with plugins, widgets, HTML.
  • Implement third-party social media plugins via JavaScript tags.
  • Show more

Executive producer example responsibilities.

  • Manage local ABC affiliate news department.
  • Manage on air giveaways and daily advertising metrics
  • Manage day-to-day completion activities including project planning and QA testing.
  • Operate ENG vehicles and equipment.
  • Coordinate out of house productions for live events such as ABC live and Facebook live.
  • Develop an expert understanding for building a channel and programming video on YouTube and the competitive platforms.
  • Show more

Digital content producer vs executive producer skills

Common digital content producer skills
  • Digital Platforms, 12%
  • Instagram, 7%
  • Facebook, 7%
  • Twitter, 6%
  • HTML, 5%
  • News Stories, 5%
Common executive producer skills
  • Video Production, 9%
  • Digital Content, 9%
  • Digital Platforms, 6%
  • Web Content, 6%
  • News Stories, 5%
  • News Content, 5%

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