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Digital content producer vs freelance videographer/editor

The differences between digital content producers and freelance videographer/editors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital content producer, becoming a freelance videographer/editor takes usually requires 4-6 years. Additionally, a digital content producer has an average salary of $54,971, which is higher than the $48,481 average annual salary of a freelance videographer/editor.

The top three skills for a digital content producer include digital platforms, instagram and facebook. The most important skills for a freelance videographer/editor are training videos, video content, and video production.

Digital content producer vs freelance videographer/editor overview

Digital Content ProducerFreelance Videographer/Editor
Yearly salary$54,971$48,481
Hourly rate$26.43$23.31
Growth rate8%12%
Number of jobs32,9255,409
Job satisfaction--
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 75%
Average age4037
Years of experience126

What does a digital content producer do?

A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.

What does a freelance videographer/editor do?

A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables. They should also have a good grasp of digital marketing to produce impactful videos to the target audience. A freelance videographer/editor must be detail-oriented and have excellent communication skills to coordinate with the production team for content plans and perform adjustments as needed.

Digital content producer vs freelance videographer/editor salary

Digital content producers and freelance videographer/editors have different pay scales, as shown below.

Digital Content ProducerFreelance Videographer/Editor
Average salary$54,971$48,481
Salary rangeBetween $36,000 And $83,000Between $34,000 And $67,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyJPMorgan Chase & Co.-
Best paying industryProfessional-

Differences between digital content producer and freelance videographer/editor education

There are a few differences between a digital content producer and a freelance videographer/editor in terms of educational background:

Digital Content ProducerFreelance Videographer/Editor
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 75%
Most common majorJournalismPhotography
Most common collegeHarvard UniversityNew York University

Digital content producer vs freelance videographer/editor demographics

Here are the differences between digital content producers' and freelance videographer/editors' demographics:

Digital Content ProducerFreelance Videographer/Editor
Average age4037
Gender ratioMale, 55.8% Female, 44.2%Male, 80.0% Female, 20.0%
Race ratioBlack or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.8% Asian, 6.4% White, 65.0% American Indian and Alaska Native, 0.2%Black or African American, 6.6% Unknown, 5.2% Hispanic or Latino, 17.9% Asian, 7.1% White, 62.9% American Indian and Alaska Native, 0.2%
LGBT Percentage14%10%

Differences between digital content producer and freelance videographer/editor duties and responsibilities

Digital content producer example responsibilities.

  • Manage on air giveaways and daily advertising metrics
  • Update Facebook and twitter with compelling stories.
  • Edit videos to be upload to YouTube and Facebook.
  • Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).
  • Work with plugins, widgets, HTML.
  • Implement third-party social media plugins via JavaScript tags.
  • Show more

Freelance videographer/editor example responsibilities.

  • Provide right-hand executive assistance to the editor-in-chief; manage all aspects of professional life.
  • Upload the video to YouTube and make some DVD copies for them to hand out to customers.
  • Experience in using DSLR cameras and HD video camcorders such as: Sony EX3, and Sony PMW 350K and others.
  • Edit and post the footage to the association's Facebook page.
  • Establish an online presence through the use of a Facebook page.
  • Authore and convert documents to HTML on a daily deadline-driven basis.
  • Show more

Digital content producer vs freelance videographer/editor skills

Common digital content producer skills
  • Digital Platforms, 12%
  • Instagram, 7%
  • Facebook, 7%
  • Twitter, 6%
  • HTML, 5%
  • News Stories, 5%
Common freelance videographer/editor skills
  • Training Videos, 38%
  • Video Content, 6%
  • Video Production, 4%
  • Camera Operation, 4%
  • Video Projects, 3%
  • Video Shoots, 3%

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