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Digital content producer vs producer

The differences between digital content producers and producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital content producer and a producer. Additionally, a producer has an average salary of $72,202, which is higher than the $54,971 average annual salary of a digital content producer.

The top three skills for a digital content producer include digital platforms, instagram and facebook. The most important skills for a producer are work ethic, video production, and client relationships.

Digital content producer vs producer overview

Digital Content ProducerProducer
Yearly salary$54,971$72,202
Hourly rate$26.43$34.71
Growth rate8%8%
Number of jobs32,92510,610
Job satisfaction--
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 79%
Average age4040
Years of experience1212

What does a digital content producer do?

A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.

What does a producer do?

A producer is an individual who is responsible for providing infrastructure, resources, and logistics in making a movie, television show, or stage production. Producers hire production staff such as director, crew, and sometimes actors to coordinate their activities throughout the production process. They support the creative team by conducting meetings to discuss the production's progress and ensure adherence to deadlines. Producers also travel often either to film on location for a movie or to tour with a theatre production.

Digital content producer vs producer salary

Digital content producers and producers have different pay scales, as shown below.

Digital Content ProducerProducer
Average salary$54,971$72,202
Salary rangeBetween $36,000 And $83,000Between $43,000 And $120,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNevada
Best paying companyJPMorgan Chase & Co.Meta
Best paying industryProfessional-

Differences between digital content producer and producer education

There are a few differences between a digital content producer and a producer in terms of educational background:

Digital Content ProducerProducer
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 79%
Most common majorJournalismCommunication
Most common collegeHarvard UniversityHarvard University

Digital content producer vs producer demographics

Here are the differences between digital content producers' and producers' demographics:

Digital Content ProducerProducer
Average age4040
Gender ratioMale, 55.8% Female, 44.2%Male, 58.2% Female, 41.8%
Race ratioBlack or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.8% Asian, 6.4% White, 65.0% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.7% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital content producer and producer duties and responsibilities

Digital content producer example responsibilities.

  • Manage on air giveaways and daily advertising metrics
  • Update Facebook and twitter with compelling stories.
  • Edit videos to be upload to YouTube and Facebook.
  • Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).
  • Work with plugins, widgets, HTML.
  • Implement third-party social media plugins via JavaScript tags.
  • Show more

Producer example responsibilities.

  • Manage and augment existing budget with EP.
  • Manage production of a Sony HD motion graphics internal sales video.
  • Manage all union matters including, IASTE, DGA and AFTRA.
  • Prospect and generate new business through telemarketing leads, referrals, networking and cold leads.
  • Lead the creation of key titles including high profile X360 launch title and new NFL brand IP.
  • Manage and guide guest bloggers through the editing process, copy edit blogs and produce content in HTML.
  • Show more

Digital content producer vs producer skills

Common digital content producer skills
  • Digital Platforms, 12%
  • Instagram, 7%
  • Facebook, 7%
  • Twitter, 6%
  • HTML, 5%
  • News Stories, 5%
Common producer skills
  • Work Ethic, 9%
  • Video Production, 6%
  • Client Relationships, 6%
  • Project Management, 6%
  • Cross-Selling, 6%
  • News Stories, 4%

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