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Digital content producer vs senior producer

The differences between digital content producers and senior producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital content producer and a senior producer. Additionally, a senior producer has an average salary of $112,393, which is higher than the $54,971 average annual salary of a digital content producer.

The top three skills for a digital content producer include digital platforms, instagram and facebook. The most important skills for a senior producer are project management, video production, and facebook.

Digital content producer vs senior producer overview

Digital Content ProducerSenior Producer
Yearly salary$54,971$112,393
Hourly rate$26.43$54.04
Growth rate8%8%
Number of jobs32,92510,191
Job satisfaction--
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 83%
Average age4040
Years of experience1212

What does a digital content producer do?

A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.

What does a senior producer do?

A Senior Producer is responsible for the management of creative digital projects, as well as delegating various duties to the team. They pay particular detail to budget, staffing and talent, including casting, scripting, and the legal and logistic affairs of the production.

Digital content producer vs senior producer salary

Digital content producers and senior producers have different pay scales, as shown below.

Digital Content ProducerSenior Producer
Average salary$54,971$112,393
Salary rangeBetween $36,000 And $83,000Between $73,000 And $170,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNevada
Best paying companyJPMorgan Chase & Co.Lifetime
Best paying industryProfessionalTechnology

Differences between digital content producer and senior producer education

There are a few differences between a digital content producer and a senior producer in terms of educational background:

Digital Content ProducerSenior Producer
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 83%
Most common majorJournalismCommunication
Most common collegeHarvard UniversityHarvard University

Digital content producer vs senior producer demographics

Here are the differences between digital content producers' and senior producers' demographics:

Digital Content ProducerSenior Producer
Average age4040
Gender ratioMale, 55.8% Female, 44.2%Male, 59.6% Female, 40.4%
Race ratioBlack or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.8% Asian, 6.4% White, 65.0% American Indian and Alaska Native, 0.2%Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.6% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital content producer and senior producer duties and responsibilities

Digital content producer example responsibilities.

  • Manage on air giveaways and daily advertising metrics
  • Update Facebook and twitter with compelling stories.
  • Edit videos to be upload to YouTube and Facebook.
  • Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).
  • Work with plugins, widgets, HTML.
  • Implement third-party social media plugins via JavaScript tags.
  • Show more

Senior producer example responsibilities.

  • Utilize Basecamp and JIRA to manage communications.
  • Manage local NYC staff and off site personnel.
  • Manage the day to day operations of high end NYC audio studio.
  • Manage all stages of creative for promotion of WETA and national PBS programming.
  • Oversee and manage digital projects within JIRA, EAS, Smartsheet, and Sharepoint.
  • Manage internal and client status calls, timelines, and key milestones via Basecamp.
  • Show more

Digital content producer vs senior producer skills

Common digital content producer skills
  • Digital Platforms, 12%
  • Instagram, 7%
  • Facebook, 7%
  • Twitter, 6%
  • HTML, 5%
  • News Stories, 5%
Common senior producer skills
  • Project Management, 10%
  • Video Production, 7%
  • Facebook, 5%
  • Digital Content, 4%
  • Production Process, 4%
  • QA, 4%

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