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Digital media designer vs graphic designer, marketing

The differences between digital media designers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital media designer and a graphic designer, marketing. Additionally, a digital media designer has an average salary of $56,476, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a digital media designer include digital marketing, graphic design and adobe creative suite. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Digital media designer vs graphic designer, marketing overview

Digital Media DesignerGraphic Designer, Marketing
Yearly salary$56,476$48,763
Hourly rate$27.15$23.44
Growth rate3%3%
Number of jobs67,696115,113
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 71%
Average age3838
Years of experience1212

What does a digital media designer do?

A digital media designer specializes in designing and developing visual materials for advertisements, campaigns, film, television, and print using special computer programs. They typically work as a member of a design team and create materials such as images, effects, or even animation. As a digital media designer, their responsibilities include understanding and identifying project needs and requirements, developing drafts for client approval, revising designs as necessary, and maintaining records of all transactions. Moreover, a digital media designer must keep an open communication line with team members for an efficient workflow.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Digital media designer vs graphic designer, marketing salary

Digital media designers and graphic designers, marketing have different pay scales, as shown below.

Digital Media DesignerGraphic Designer, Marketing
Average salary$56,476$48,763
Salary rangeBetween $41,000 And $76,000Between $34,000 And $69,000
Highest paying CitySeattle, WASanta Rosa, CA
Highest paying stateWashingtonWashington
Best paying companyFNBApple
Best paying industryStart-upTechnology

Differences between digital media designer and graphic designer, marketing education

There are a few differences between a digital media designer and a graphic designer, marketing in terms of educational background:

Digital Media DesignerGraphic Designer, Marketing
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 71%
Most common majorGraphic DesignGraphic Design
Most common collegeCarnegie Mellon UniversityUniversity of Pennsylvania

Digital media designer vs graphic designer, marketing demographics

Here are the differences between digital media designers' and graphic designers, marketing' demographics:

Digital Media DesignerGraphic Designer, Marketing
Average age3838
Gender ratioMale, 66.2% Female, 33.8%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between digital media designer and graphic designer, marketing duties and responsibilities

Digital media designer example responsibilities.

  • Design logos, graphics, software user interfaces, LMS templates, and manage the multi media asset library.
  • Manage data migrations and SharePoint integration for corporate Intranet with external consultants.
  • Develop the website using HTML and CSS.
  • Develop email marketing campaigns implementing HTML and CSS, adhering to email program parameters, i.e.
  • Establish corporate identity package and produce press-ready marketing collateral, including brochures, presentation folders, sales packets and direct mail.
  • Conduct advanced filmmaking class for young adult Saudi women and instruct theory and production of narrative and documentary films.
  • Show more

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Digital media designer vs graphic designer, marketing skills

Common digital media designer skills
  • Digital Marketing, 12%
  • Graphic Design, 9%
  • Adobe Creative Suite, 8%
  • Client Websites, 6%
  • HTML, 6%
  • CSS, 5%
Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%

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