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The differences between e-commerce analysts and analyst leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an e-commerce analyst, becoming an analyst lead takes usually requires 4-6 years. Additionally, an analyst lead has an average salary of $95,264, which is higher than the $70,301 average annual salary of an e-commerce analyst.
The top three skills for an e-commerce analyst include digital marketing, google analytics and ecommerce. The most important skills for an analyst lead are analytics, data analysis, and project management.
| E-Commerce Analyst | Analyst Lead | |
| Yearly salary | $70,301 | $95,264 |
| Hourly rate | $33.80 | $45.80 |
| Growth rate | 11% | 9% |
| Number of jobs | 66,876 | 122,353 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 66% |
| Average age | 44 | 43 |
| Years of experience | 4 | 6 |
An E-Commerce Analyst is responsible for evaluating the company's retail performance in various online market platforms. E-Commerce Analysts coordinate with the sales team in developing efficient marketing and promotional campaigns based on sales performance and data analytics. They also analyze web traffic, search engine ranking, and branding features. They evaluate the current market trends to identify business opportunities that would generate more resources for the business, drive potential clients, and increase its profitability.
The duties of an analyst lead depend on one's line of work or industry of employment. Typically, their responsibilities revolve around performing research and analysis, coordinating with different departments to gather leads and data, reviewing findings, and producing reports and presentations for the stakeholders and other higher-ranking officials. Through the results, an analyst lead can provide advice, devise strategies for business optimization, spearhead the development of processes, identify strengths and weaknesses, and offer recommendations on areas in need of improvement. All of this is done while in adherence to the company's vision and mission.
E-commerce analysts and analyst leads have different pay scales, as shown below.
| E-Commerce Analyst | Analyst Lead | |
| Average salary | $70,301 | $95,264 |
| Salary range | Between $51,000 And $95,000 | Between $74,000 And $122,000 |
| Highest paying City | Bellevue, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | ||
| Best paying industry | Internet | Finance |
There are a few differences between an e-commerce analyst and an analyst lead in terms of educational background:
| E-Commerce Analyst | Analyst Lead | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Pennsylvania |
Here are the differences between e-commerce analysts' and analyst leads' demographics:
| E-Commerce Analyst | Analyst Lead | |
| Average age | 44 | 43 |
| Gender ratio | Male, 58.6% Female, 41.4% | Male, 62.4% Female, 37.6% |
| Race ratio | Black or African American, 7.6% Unknown, 4.5% Hispanic or Latino, 8.5% Asian, 14.6% White, 64.7% American Indian and Alaska Native, 0.2% | Black or African American, 10.6% Unknown, 5.0% Hispanic or Latino, 11.3% Asian, 14.4% White, 58.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 8% |