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The differences between e-commerce analysts and product analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an e-commerce analyst and a product analyst. Additionally, a product analyst has an average salary of $79,316, which is higher than the $70,301 average annual salary of an e-commerce analyst.
The top three skills for an e-commerce analyst include digital marketing, google analytics and ecommerce. The most important skills for a product analyst are tableau, data analysis, and product management.
| E-Commerce Analyst | Product Analyst | |
| Yearly salary | $70,301 | $79,316 |
| Hourly rate | $33.80 | $38.13 |
| Growth rate | 11% | 11% |
| Number of jobs | 66,876 | 176,369 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
An E-Commerce Analyst is responsible for evaluating the company's retail performance in various online market platforms. E-Commerce Analysts coordinate with the sales team in developing efficient marketing and promotional campaigns based on sales performance and data analytics. They also analyze web traffic, search engine ranking, and branding features. They evaluate the current market trends to identify business opportunities that would generate more resources for the business, drive potential clients, and increase its profitability.
A product analyst job utilizes data analysis software and notates trends in market research. Primarily, analysts project the costs of product development and marketing. They think of the possibilities for profit and sales and monitor the performance of products on the market to come up with a better product. Their responsibilities include company product evaluation, product understanding, and product rating reviews. Familiarity with Microsoft Office Suite, strong communication skills, and proficiency in database software is necessary for this job.
E-commerce analysts and product analysts have different pay scales, as shown below.
| E-Commerce Analyst | Product Analyst | |
| Average salary | $70,301 | $79,316 |
| Salary range | Between $51,000 And $95,000 | Between $56,000 And $111,000 |
| Highest paying City | Bellevue, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | |
| Best paying industry | Internet | Technology |
There are a few differences between an e-commerce analyst and a product analyst in terms of educational background:
| E-Commerce Analyst | Product Analyst | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between e-commerce analysts' and product analysts' demographics:
| E-Commerce Analyst | Product Analyst | |
| Average age | 44 | 44 |
| Gender ratio | Male, 58.6% Female, 41.4% | Male, 53.2% Female, 46.8% |
| Race ratio | Black or African American, 7.6% Unknown, 4.5% Hispanic or Latino, 8.5% Asian, 14.6% White, 64.7% American Indian and Alaska Native, 0.2% | Black or African American, 7.6% Unknown, 4.5% Hispanic or Latino, 8.5% Asian, 14.6% White, 64.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 12% |