Easton-Bell Sports history

He then decided to devote himself entirely to his craft and in 1932 moved to Los Angeles, opening Easton's Archery Shop.

Easton began producing broadheads and in 1938 toyed with a broadhead design that used an aluminum ferule.

Over the next two years, Hughes enjoyed strong results with his experimental arrows, culminating in his winning the 1941 National Championship.

In 1953, he incorporated the business as Jas.

Bell Racing Europe remains an independent company, manufacturing motorsports helmets for applications including all-terrain vehicles, karting and Formula One. It produced its first race car helmets in 1954.

The 24SRT-X was so successful, however, that in 1956 he hired his first two full-time employees.

James Easton Joins His Father in 1960

In 1969, Easton first became involved in team sports through the production of aluminum baseball bats.

1972: Doug Easton dies and is replaced by his son James.

In 1976, Easton began to make tent tubing and two years later was contracted by PRINCE to manufacture aluminum tennis racket frames.

In 1983 it bought Hoyt Archery Company, maker of high-end bows and accessories.

In 1986, Easton Sports Canada was launched and the company began to produce mast and boom tubing for sailboards and bike frame tubing.

1990: Wayne Gretzky signs an endorsement deal for an aluminum hockey stick.

In 1991, Bell-Riddell's motorcycle division was sold and became Bell Helmets, Inc.

In 1992, nine out of ten Olympic archers used Easton arrows.

By 1994, more than 150 NHL players would be using Easton hockey products.

In 1997, it launched the Redline series, introducing the first Scandium bat to the marketplace.