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The differences between field merchandisers and display associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a display associate has an average salary of $61,513, which is higher than the $31,495 average annual salary of a field merchandiser.
The top three skills for a field merchandiser include sales floor, store management and store associates. The most important skills for a display associate are customer service, sales floor, and store management.
A field merchandiser is in charge of distributing and selling a company's products in retail stores and similar establishments. Their responsibilities include offering products and services to customers, devising sales strategies, developing sales programs and promotions, and maintaining a clear and active communication line with retailers. They must also arrange product displays to attract customers, remove damaged or expired goods, and even conduct product demonstrations. Moreover, a field merchandiser must produce regular sales and progress reports, coordinating with managers should there be any problems.
A display associate is primarily in charge of managing product displays in an establishment, often working under the supervision and guidelines of a coordinator or manager. Their responsibilities usually include arranging products in display areas, removing lesser quality items from shelves, checking the expiration date of perishable goods, monitoring and maintaining inventory records, putting product prices and other necessary information, and keeping the sales floor clean. Moreover, in retail stores, a display associate may also assist clients by answering inquiries, helping them locate items, and recommending products.
Field merchandisers and display associates have different pay scales, as shown below.
| Field Merchandiser | Display Associate | |
| Average salary | $31,495 | $61,513 |
| Salary range | Between $24,000 And $40,000 | Between $29,000 And $130,000 |
| Highest paying City | Union City, CA | - |
| Highest paying state | California | - |
| Best paying company | Fruit of the Loom | - |
| Best paying industry | Manufacturing | - |
There are a few differences between a field merchandiser and a display associate in terms of educational background:
| Field Merchandiser | Display Associate | |
| Most common degree | Bachelor's Degree, 49% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between field merchandisers' and display associates' demographics:
| Field Merchandiser | Display Associate | |
| Average age | 40 | 40 |
| Gender ratio | Male, 42.4% Female, 57.6% | Male, 41.1% Female, 58.9% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 17% | 17% |