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The differences between field merchandisers and display coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a display coordinator has an average salary of $41,608, which is higher than the $31,495 average annual salary of a field merchandiser.
The top three skills for a field merchandiser include sales floor, store management and store associates. The most important skills for a display coordinator are sales associates, store opening, and store management.
A field merchandiser is in charge of distributing and selling a company's products in retail stores and similar establishments. Their responsibilities include offering products and services to customers, devising sales strategies, developing sales programs and promotions, and maintaining a clear and active communication line with retailers. They must also arrange product displays to attract customers, remove damaged or expired goods, and even conduct product demonstrations. Moreover, a field merchandiser must produce regular sales and progress reports, coordinating with managers should there be any problems.
A display coordinator manages and oversees the visual presentation of products and services. Despite having different responsibilities depending on their organization or industry of employment, it usually involves conducting market research and analyses, developing and implementing plans, communicating and negotiating with internal and external parties to secure supplies, and spearheading various events such as exhibits and shows. Moreover, a display coordinator manages different teams and coordinates their efforts while conducting assessments to ensure operations adhere to company standards and regulations.
Field merchandisers and display coordinators have different pay scales, as shown below.
| Field Merchandiser | Display Coordinator | |
| Average salary | $31,495 | $41,608 |
| Salary range | Between $24,000 And $40,000 | Between $25,000 And $69,000 |
| Highest paying City | Union City, CA | - |
| Highest paying state | California | - |
| Best paying company | Fruit of the Loom | - |
| Best paying industry | Manufacturing | - |
There are a few differences between a field merchandiser and a display coordinator in terms of educational background:
| Field Merchandiser | Display Coordinator | |
| Most common degree | Bachelor's Degree, 49% | Bachelor's Degree, 61% |
| Most common major | Business | Fine Arts |
| Most common college | - | - |
Here are the differences between field merchandisers' and display coordinators' demographics:
| Field Merchandiser | Display Coordinator | |
| Average age | 40 | 40 |
| Gender ratio | Male, 42.4% Female, 57.6% | Male, 33.7% Female, 66.3% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 17% | 17% |