Post job

Field merchandiser vs display coordinator

The differences between field merchandisers and display coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a display coordinator has an average salary of $41,608, which is higher than the $31,495 average annual salary of a field merchandiser.

The top three skills for a field merchandiser include sales floor, store management and store associates. The most important skills for a display coordinator are sales associates, store opening, and store management.

Field merchandiser vs display coordinator overview

Field MerchandiserDisplay Coordinator
Yearly salary$31,495$41,608
Hourly rate$15.14$20.00
Growth rate1%-
Number of jobs115,6328,204
Job satisfaction--
Most common degreeBachelor's Degree, 49%Bachelor's Degree, 61%
Average age4040
Years of experience--

What does a field merchandiser do?

A field merchandiser is in charge of distributing and selling a company's products in retail stores and similar establishments. Their responsibilities include offering products and services to customers, devising sales strategies, developing sales programs and promotions, and maintaining a clear and active communication line with retailers. They must also arrange product displays to attract customers, remove damaged or expired goods, and even conduct product demonstrations. Moreover, a field merchandiser must produce regular sales and progress reports, coordinating with managers should there be any problems.

What does a display coordinator do?

A display coordinator manages and oversees the visual presentation of products and services. Despite having different responsibilities depending on their organization or industry of employment, it usually involves conducting market research and analyses, developing and implementing plans, communicating and negotiating with internal and external parties to secure supplies, and spearheading various events such as exhibits and shows. Moreover, a display coordinator manages different teams and coordinates their efforts while conducting assessments to ensure operations adhere to company standards and regulations.

Field merchandiser vs display coordinator salary

Field merchandisers and display coordinators have different pay scales, as shown below.

Field MerchandiserDisplay Coordinator
Average salary$31,495$41,608
Salary rangeBetween $24,000 And $40,000Between $25,000 And $69,000
Highest paying CityUnion City, CA-
Highest paying stateCalifornia-
Best paying companyFruit of the Loom-
Best paying industryManufacturing-

Differences between field merchandiser and display coordinator education

There are a few differences between a field merchandiser and a display coordinator in terms of educational background:

Field MerchandiserDisplay Coordinator
Most common degreeBachelor's Degree, 49%Bachelor's Degree, 61%
Most common majorBusinessFine Arts
Most common college--

Field merchandiser vs display coordinator demographics

Here are the differences between field merchandisers' and display coordinators' demographics:

Field MerchandiserDisplay Coordinator
Average age4040
Gender ratioMale, 42.4% Female, 57.6%Male, 33.7% Female, 66.3%
Race ratioBlack or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%
LGBT Percentage17%17%

Differences between field merchandiser and display coordinator duties and responsibilities

Field merchandiser example responsibilities.

  • Diagnose production problem and work with suppliers to present alternatives to both parties to achieve KPI (key performance indicator).
  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Insure proper POS placement and product merchandising of Epson printers, projectors, scanners, inks and papers.
  • Maintain proper inventory levels and ensure proper placement of POS materials.
  • Disassemble and construct wine and spirit departments for key accounts following detail product schematics.
  • Analyze click-through and conversion rates and other online KPI's utilizing Coremetrics.
  • Show more

Display coordinator example responsibilities.

  • Manage vendor relationships for current season catalogs, UPC codes, and discrepancies in catalog and merchandise data.
  • Design and install holiday decorations for NYC corporate offices and private homes.
  • Introduce computer numerical control (CNC) and laser into the production of design concepts.
  • Generate displays and designs using the latest versions of AutoCAD and SketchUp, with information provide by the sales department.
  • Coordinate material and equipment logistics for cross country multi-city marketing events.
  • Maintain cleanliness and organizational standards throughout the store in accordance with company policy and procedures.
  • Show more

Field merchandiser vs display coordinator skills

Common field merchandiser skills
  • Sales Floor, 26%
  • Store Management, 24%
  • Store Associates, 13%
  • Plan-O-Grams, 11%
  • Customer Service, 6%
  • End Caps, 6%
Common display coordinator skills
  • Sales Associates, 25%
  • Store Opening, 24%
  • Store Management, 16%
  • Customer Service, 12%
  • Reflect Changes, 6%
  • Sales Floor, 4%

Browse arts, entertainment, sports, and media jobs