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The differences between field merchandisers and retail coverage merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail coverage merchandiser has an average salary of $31,695, which is higher than the $31,495 average annual salary of a field merchandiser.
The top three skills for a field merchandiser include sales floor, store management and store associates. The most important skills for a retail coverage merchandiser are retail store, customer service, and retail locations.
| Field Merchandiser | Retail Coverage Merchandiser | |
| Yearly salary | $31,495 | $31,695 |
| Hourly rate | $15.14 | $15.24 |
| Growth rate | 1% | - |
| Number of jobs | 115,632 | 100,999 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 49% | Bachelor's Degree, 39% |
| Average age | 40 | 40 |
| Years of experience | - | - |
A field merchandiser is in charge of distributing and selling a company's products in retail stores and similar establishments. Their responsibilities include offering products and services to customers, devising sales strategies, developing sales programs and promotions, and maintaining a clear and active communication line with retailers. They must also arrange product displays to attract customers, remove damaged or expired goods, and even conduct product demonstrations. Moreover, a field merchandiser must produce regular sales and progress reports, coordinating with managers should there be any problems.
A retail coverage merchandiser is responsible for assisting store customers by responding to their inquiries and concerns about a product, directing them to the correct area of their needs, and recommending items according to their requests. Retail coverage merchandisers ensure that the shelves are accurately filled and maintained. They remove outdated products, arrange merchandise accordingly, monitor inventories, create purchase requests, and analyze sales reports. A retail coverage merchandiser coordinates with suppliers and vendors for distribution and resolves order discrepancies.
Field merchandisers and retail coverage merchandisers have different pay scales, as shown below.
| Field Merchandiser | Retail Coverage Merchandiser | |
| Average salary | $31,495 | $31,695 |
| Salary range | Between $24,000 And $40,000 | Between $24,000 And $41,000 |
| Highest paying City | Union City, CA | - |
| Highest paying state | California | - |
| Best paying company | Fruit of the Loom | - |
| Best paying industry | Manufacturing | - |
There are a few differences between a field merchandiser and a retail coverage merchandiser in terms of educational background:
| Field Merchandiser | Retail Coverage Merchandiser | |
| Most common degree | Bachelor's Degree, 49% | Bachelor's Degree, 39% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between field merchandisers' and retail coverage merchandisers' demographics:
| Field Merchandiser | Retail Coverage Merchandiser | |
| Average age | 40 | 40 |
| Gender ratio | Male, 42.4% Female, 57.6% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 17% | 17% |