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The differences between field merchandisers and retail merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a field merchandiser has an average salary of $31,495, which is higher than the $28,678 average annual salary of a retail merchandiser.
The top three skills for a field merchandiser include sales floor, store management and store associates. The most important skills for a retail merchandiser are customer service, store management, and POS.
| Field Merchandiser | Retail Merchandiser | |
| Yearly salary | $31,495 | $28,678 |
| Hourly rate | $15.14 | $13.79 |
| Growth rate | 1% | - |
| Number of jobs | 115,632 | 477,794 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 49% | Bachelor's Degree, 35% |
| Average age | 40 | 41 |
| Years of experience | - | - |
A field merchandiser is in charge of distributing and selling a company's products in retail stores and similar establishments. Their responsibilities include offering products and services to customers, devising sales strategies, developing sales programs and promotions, and maintaining a clear and active communication line with retailers. They must also arrange product displays to attract customers, remove damaged or expired goods, and even conduct product demonstrations. Moreover, a field merchandiser must produce regular sales and progress reports, coordinating with managers should there be any problems.
A retail merchandiser is responsible for determining the accuracy of sales and analyzing market trends to ensure that the business can follow stock movements and adjust plan budgets as needed. Retail merchandisers' duties also include planning strategies that would provide satisfaction for the customers while meeting the company's objectives, and coordinating with the suppliers and distributors for timely deliveries and price negotiations. Retail merchandisers also assist customers, analyze sales performance, and monitor inventories regularly.
Field merchandisers and retail merchandisers have different pay scales, as shown below.
| Field Merchandiser | Retail Merchandiser | |
| Average salary | $31,495 | $28,678 |
| Salary range | Between $24,000 And $40,000 | Between $22,000 And $36,000 |
| Highest paying City | Union City, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Fruit of the Loom | Wayfair |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a field merchandiser and a retail merchandiser in terms of educational background:
| Field Merchandiser | Retail Merchandiser | |
| Most common degree | Bachelor's Degree, 49% | Bachelor's Degree, 35% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between field merchandisers' and retail merchandisers' demographics:
| Field Merchandiser | Retail Merchandiser | |
| Average age | 40 | 41 |
| Gender ratio | Male, 42.4% Female, 57.6% | Male, 34.1% Female, 65.9% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 11.3% Unknown, 5.6% Hispanic or Latino, 17.4% Asian, 7.5% White, 57.4% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 17% | 7% |