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The differences between group creative directors and senior creative directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a group creative director and a senior creative director. Additionally, a group creative director has an average salary of $237,604, which is higher than the $141,259 average annual salary of a senior creative director.
The top three skills for a group creative director include client relationships, creative direction and business development. The most important skills for a senior creative director are creative direction, brand development, and graphic design.
| Group Creative Director | Senior Creative Director | |
| Yearly salary | $237,604 | $141,259 |
| Hourly rate | $114.23 | $67.91 |
| Growth rate | 4% | 4% |
| Number of jobs | 17,927 | 9,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 80% |
| Average age | 40 | 40 |
| Years of experience | 6 | 6 |
Group Creative Directors are responsible for leading the creative vision of a product or service for an organization. Their duties include creating promotional or advertising campaigns, conducting creative strategy presentations to management, liaising, participating in client needs negotiation, and developing creative storyboards. They are responsible for assessing project content, overseeing brand visuals, and monitoring project progress. Group Creative Directors also supervise writing scripts, direct TV and photoshoots, and facilitate external supplier engagements. They help in the recruitment process of the creative team.
A senior creative director spearheads the visual aspects of a company's marketing and advertising departments. They manage creative teams and lead the efforts from conceptualizing to executing projects and campaigns. As a senior creative director, their responsibilities typically include setting goals and budgets, establishing guidelines, coordinating departments, delegating tasks to managers, researching new business opportunities, liaising with internal and external parties, and developing strategies to optimize procedures. Furthermore, they must serve as a mentor to junior directors and staff, promoting and enforcing the company's policies and regulations.
Group creative directors and senior creative directors have different pay scales, as shown below.
| Group Creative Director | Senior Creative Director | |
| Average salary | $237,604 | $141,259 |
| Salary range | Between $130,000 And $433,000 | Between $73,000 And $271,000 |
| Highest paying City | Chicago, IL | Chicago, IL |
| Highest paying state | Illinois | Illinois |
| Best paying company | Golin | Sally Beauty Holdings |
| Best paying industry | Media | Manufacturing |
There are a few differences between a group creative director and a senior creative director in terms of educational background:
| Group Creative Director | Senior Creative Director | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 80% |
| Most common major | Graphic Design | Graphic Design |
| Most common college | Harvard University | Harvard University |
Here are the differences between group creative directors' and senior creative directors' demographics:
| Group Creative Director | Senior Creative Director | |
| Average age | 40 | 40 |
| Gender ratio | Male, 78.4% Female, 21.6% | Male, 71.3% Female, 28.7% |
| Race ratio | Black or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.7% Asian, 7.5% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 4.4% Unknown, 5.7% Hispanic or Latino, 14.7% Asian, 7.2% White, 67.3% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 11% | 11% |