Leaser vs media buyer

The differences between leasers and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a leaser and a media buyer. Additionally, a media buyer has an average salary of $74,390, which is higher than the $47,789 average annual salary of a leaser.

The top three skills for a leaser include customer service, and . The most important skills for a media buyer are digital marketing, campaign performance, and media buying.

Leaser vs media buyer overview

	Leaser	Media Buyer
Yearly salary	$47,789	$74,390
Hourly rate	$22.98	$35.76
Growth rate	7%	8%
Number of jobs	743	20,884
Job satisfaction	-	4
Most common degree	High School Diploma, 33%	Bachelor's Degree, 87%
Average age	48	48
Years of experience	6	6

Leaser vs media buyer salary

Leasers and media buyers have different pay scales, as shown below.

	Leaser	Media Buyer
Average salary	$47,789	$74,390
Salary range	Between $24,000 And $93,000	Between $56,000 And $98,000
Highest paying City	-	Burlington, VT
Highest paying state	-	Vermont
Best paying company	-	Bloomberg
Best paying industry	-	Professional

Differences between leaser and media buyer education

There are a few differences between a leaser and a media buyer in terms of educational background:

	Leaser	Media Buyer
Most common degree	High School Diploma, 33%	Bachelor's Degree, 87%
Most common major	Mechanical Engineering	Communication
Most common college	University of Pennsylvania	University of Pennsylvania

Leaser vs media buyer demographics

Here are the differences between leasers' and media buyers' demographics:

	Leaser	Media Buyer
Average age	48	48
Gender ratio	Male, 57.9% Female, 42.1%	Male, 30.1% Female, 69.9%
Race ratio	Black or African American, 6.6% Unknown, 4.2% Hispanic or Latino, 9.7% Asian, 6.0% White, 72.8% American Indian and Alaska Native, 0.8%	Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8%
LGBT Percentage	7%	7%

Differences between leaser and media buyer duties and responsibilities

Leaser example responsibilities.

Draft press releases, maintain Wordpress website, design tradeshow signage, manage executive calendar and create PowerPoint presentations.
Perform periodic internal audits within the payroll perimeter for external or internal auditors.
Generate metrics for process improvement.

Media buyer example responsibilities.

Manage both PPC and display buys across a network of clients.
Manage day to day performance expectation of SEO, SEM, and outside vendors.
Manage the client's Youtube page and report monthly on all social media platforms.
Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.

Leaser vs media buyer skills

Common leaser skills

Customer Service, 100%

Common media buyer skills

Digital Marketing, 18%
Campaign Performance, 9%
Media Buying, 8%
Facebook, 7%
Google Analytics, 6%
Media Planning, 5%