How to hire a market development manager

How to hire a market development manager, step by step

Here's a step-by-step market development manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a market development manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new market development manager
• Step 8: Go through the hiring process checklist

What does a market development manager do?

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1. Identify your hiring needs

   Before you start hiring a market development manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a market development manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a market development manager that fits the bill.

   This list presents market development manager salaries for various positions.

   Type of Market Development Manager	Description	Hourly rate
   Market Development Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$35-79
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Division Sales Manager	A Division Sales Manager is responsible for leading sales teams in the assigned division, monitoring the sales performance, and strategizing techniques to increase the team's productivity and efficiency. They conduct data analysis with the market trends to identify business opportunities to generate more revenue resources for the business and increase profits... Show more	$26-65

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Market Development
   • Competitor Analysis
   • Integrated Marketing
   • Business Development
   • Customer Service
   • Project Management
   • Customer Relationships
   • Channel Marketing
   • Patients
   • Market Research
   • Account Management
   • Business Results
   • Sales Strategies

   Check all skills

   Responsibilities:

   • Organize leads, utilize CRM & sales tools to best manage marketing strategy
   • Manage IP for maximum competitive advantage.
   • Manage market development in the Americas.
   • Manage all development projects, including ERP implementation.
   • Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
   • Organize multiple educational programs, advisory boards, and continuing education seminars for healthcare providers.

   More market development manager duties

3. Make a budget

   Including a salary range in your market development manager job description is a great way to entice the best and brightest candidates. A market development manager salary can vary based on several factors:

   • Location. For example, market development managers' average salary in colorado is 38% less than in maryland.
   • Seniority. Entry-level market development managers earn 55% less than senior-level market development managers.
   • Certifications. A market development manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a market development manager's salary.

   Average market development manager salary

   $111,159yearly

   $53.44 hourly rate

   ---

   Entry-level market development manager salary

   $74,000 yearly salary

   Updated December 21, 2025

   Average market development manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$130,626	$63
   2	Maryland	$124,752	$60
   3	Texas	$124,656	$60
   4	Connecticut	$121,517	$58
   5	Pennsylvania	$118,962	$57
   6	District of Columbia	$117,337	$56
   7	New York	$115,871	$56
   8	Massachusetts	$114,786	$55
   9	Utah	$114,746	$55
   10	North Carolina	$112,334	$54
   11	Tennessee	$110,354	$53
   12	Michigan	$108,116	$52
   13	New Mexico	$107,949	$52
   14	Wisconsin	$106,131	$51
   15	Georgia	$102,911	$49
   16	Washington	$102,361	$49
   17	Arizona	$101,838	$49
   18	Minnesota	$100,001	$48
   19	Illinois	$96,588	$46
   20	Missouri	$93,537	$45

   Average market development manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Apple	$164,580	$79.13	47
   2	JUUL	$155,261	$74.64	2
   3	Genentech	$151,647	$72.91	13
   4	Microsoft	$140,944	$67.76	80
   5	Apricus Biosciences	$139,254	$66.95
   6	Accenture	$139,139	$66.89	451
   7	Starbucks	$134,780	$64.80	3
   8	McGraw Hill	$132,209	$63.56
   9	Zoetis	$131,878	$63.40	11
   10	BD	$127,664	$61.38	28
   11	Amd	$127,121	$61.12	25
   12	Amazon	$125,006	$60.10	558
   13	Bosch USA	$122,663	$58.97	10
   14	TA Instruments	$121,876	$58.59
   15	Avient	$121,843	$58.58	5
   16	Stryker	$120,701	$58.03	152
   17	Xylem	$119,656	$57.53	50
   18	Air Products	$119,066	$57.24	1
   19	Adobe	$118,730	$57.08	26
   20	Corus Realty	$118,725	$57.08

4. Writing a market development manager job description

   A good market development manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a market development manager job description:

   Market development manager job description example

   CompStak envisions a commercial real estate industry in which accurate and transparent data leads to better, faster deals for everyone. We gather critical information that is hard to access, then make it instantly and seamlessly available to our platform members.
   
   As a Market Development Manager, you'll be part of a close knit, collaborative team, particularly focused on broadening CompStak's adoption by the commercial real estate brokerage and valuation industries within your dedicated region.
   
   That ultimate goal of the Market Development Manager is to enlist the highest value CRE individuals in a given market onto the CompStak platform, along with their colleagues and peers.
   
   This goal will require developing a familiarity with the commercial real estate landscape within your particular geography, while learning and understanding the unique needs and workflows of local brokers and appraisers. The MDM will then utilize that local industry knowledge to relentlessly pursue and grow membership on the CompStak platform within their dedicated territory.
   
   Our members don't pay for CompStak (they trade data for data), however, this is a growth/business development role. You will be utilizing your exceptional biz dev and communication skills, but most importantly, a persistent and resilient work ethic.
   
   ResponsibilitiesWork together with your Managing Director and peers to execute CompStak's growth strategies for market penetration. Utilize every possible channel to acquire new members, including phone, email, in-person meetings, conferences, and events. Increase adoption of CompStak on a market-by-market basis by developing rapport with the local CRE community.Mapping and navigating the commercial real estate landscape, in order to understand the highest-value targets to win over to the CompStak platform.Act as an advocate for the value and utilization of data as a fundamental tool for understanding market trends and serving clients.Act as the face of CompStak by attending industry conferences and hosting regional events with your team.
   
   Required Skills and Experience3-5 years experience in business development, or a sales-related role. You enjoy speaking with people, reaching out to new leads/prospects.You have the ability to develop rapport, influence others, and maintain strong working relationships.You work best collaboratively, as part of a cohesive team.You're a self-starter, and exceptionally organized.You are creative. You are resilient. You are resourceful.Strong familiarity with, and comfort working within, regional markets across the Southeastern USAn understanding of the value of data, and interest in its utilization is strongly preferred.Experience/interest in commercial real estate is a plus.You are comfortable with technology, including Microsoft Office, Google Apps, and Slack.Experience using Salesforce, or other CRMs.You believe in nurturing an inclusive team environment, showing concern for the success and well-being of your teammates.Most importantly, you have grit while maintaining a professional and friendly demeanor.
   
   We look forward to discussing your interest in, and qualifications for the Market Development Manager role!
   
   Launched in 2012, we've built a network of over 30,000 brokers, appraisers and research professionals across the country, using a unique crowdsourced model. Our clients enjoy the foremost lease and sale transaction data combined with a robust analytics platform. CompStak's unique data and intuitive platform is used by the world's largest real estate investors, lenders, brokers and appraisers to compare properties, underwrite investments and loans, close deals and track market trends.
   
   CompStak has over 100 team members in the US and overseas; and we continue to grow. We're backed by top VCs and industry players like Morgan Stanley, Canaan Partners, IA Capital, Transamerica, Moody's, RealPage, 500 Startups, and Daily Mail Group, and have raised over $75m to date. Our HQ is in New York City, we have regional offices in Atlanta, Chicago and Los Angeles, and we have an international office in Belgrade, Serbia.
   
   We pride ourselves on an environment that is fun, collaborative, and rewards hard work. We look forward to the value that future employees will add to our amazing teams!
   CompStak is an equal opportunity employer that celebrates employees and applicants of all identities, backgrounds, abilities, and perspectives. We foster a welcoming work environment that supports diversity and inclusion, and we reject discrimination or harassment of any individual. If you are a person with a disability and require assistance with any part of the application process, please let us know. All employment decisions are made on the basis of qualifications, merit, and business need.

   Copy this example

   

5. Post your job

   To find the right market development manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with market development managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit market development managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your market development manager job on Zippia to find and attract quality market development manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit market development managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new market development manager

   Once you've decided on a perfect market development manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new market development manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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