How to hire a marketing campaign manager

How to hire a marketing campaign manager, step by step

Here's a step-by-step marketing campaign manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing campaign manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing campaign manager
• Step 8: Go through the hiring process checklist

What does a marketing campaign manager do?

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1. Identify your hiring needs

   First, determine the employments status of the marketing campaign manager you need to hire. Certain marketing campaign manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing campaign manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing campaign manager that fits the bill.

   Here's a comparison of marketing campaign manager salaries for various roles:

   Type of Marketing Campaign Manager	Description	Hourly rate
   Marketing Campaign Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$35-61
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Marketing Campaigns
   • Integrated Marketing
   • Email Marketing
   • Lead Generation
   • Leverage
   • Project Management
   • Integrated Marketing Campaigns
   • Campaign Management
   • Target Audience
   • Cloud
   • Content Marketing
   • B2B Marketing
   • Salesforce

   Check all skills

   Responsibilities:

   • Experience in managing CRM and VIP affairs for an online casino/bingo network operating 25 brands.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Establish KPIs and dashboard metrics for performance monitoring.
   • Stay up-to-date to comply with ever changing SEO and PPC service delivery models and algorithms.
   • Monetize SEO strategies for clients by optimizing & monitoring ad campaigns within budget client's budget.
   • Serve as a resource on best practices, CRM strategies, program implications and experimental design concepts.

   More marketing campaign manager duties

3. Make a budget

   Including a salary range in your marketing campaign manager job description is one of the best ways to attract top talent. A marketing campaign manager can vary based on:

   • Location. For example, marketing campaign managers' average salary in oklahoma is 35% less than in california.
   • Seniority. Entry-level marketing campaign managers 42% less than senior-level marketing campaign managers.
   • Certifications. A marketing campaign manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing campaign manager's salary.

   Average marketing campaign manager salary

   $97,710yearly

   $46.98 hourly rate

   ---

   Entry-level marketing campaign manager salary

   $74,000 yearly salary

   Updated December 21, 2025

   Average marketing campaign manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$123,987	$60
   2	Washington	$113,999	$55
   3	Oregon	$110,267	$53
   4	Rhode Island	$109,023	$52
   5	New Jersey	$108,753	$52
   6	North Carolina	$106,018	$51
   7	Ohio	$100,151	$48
   8	District of Columbia	$100,069	$48
   9	Connecticut	$99,995	$48
   10	South Carolina	$99,677	$48
   11	New York	$99,617	$48
   12	Nevada	$98,182	$47
   13	Illinois	$96,885	$47
   14	Arkansas	$95,184	$46
   15	Texas	$94,498	$45
   16	Utah	$92,522	$44
   17	Maryland	$92,246	$44
   18	Delaware	$92,016	$44
   19	Minnesota	$91,669	$44
   20	Massachusetts	$91,092	$44

   Average marketing campaign manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Google	$127,331	$61.22	139
   2	PitchBook Data	$121,741	$58.53	12
   3	NVIDIA	$118,632	$57.03	35
   4	Apple	$114,867	$55.22	30
   5	Citi	$112,035	$53.86	13
   6	Pure Storage	$109,382	$52.59	18
   7	Zenefits	$108,459	$52.14
   8	Texas Instruments	$108,194	$52.02	10
   9	NETSCOUT	$105,829	$50.88
   10	Silicon Labs	$105,398	$50.67
   11	Intel	$104,194	$50.09
   12	ESO	$103,869	$49.94
   13	Unity Technologies	$103,156	$49.59	41
   14	Ampere	$102,563	$49.31
   15	JPMorgan Chase & Co.	$102,534	$49.30	208
   16	Informatica	$102,370	$49.22
   17	Intuit	$101,806	$48.95	108
   18	Lenovo	$101,409	$48.75	11
   19	Alarm.com	$100,323	$48.23
   20	Nuveen Investments	$100,205	$48.18

4. Writing a marketing campaign manager job description

   A marketing campaign manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a marketing campaign manager job description:

   Marketing campaign manager job description example

   Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
   Summary of This Role
   Responsible for managing marketing, advertising and promotional activities for various products or channels. Takes steps to measure, enhance, and enrich the position and image of the company through various goals and objectives. Plan and execute day-to-day marketing activities in support of a product, service or channel. Help prepare and adhere to budgets. Oversee creation and delivery of advertising and marketing materials and ensure brand messages are consistent. Collaborate with sales and product to develop strategic partnership activities and implement the execution the identified opportunities.
   
   What Part Will You Play?
   
   Executes and participates in general marketing functions that are more routine in nature, require smaller spend budgets and requires minimal contact with clients. Requires oversight with developing approach for more complex marketing functions which include higher thresholds of spend levels.Participates in collaboration with business development, customers, product management, sales and other business partners in support of client-customized, content-rich marketing collateral, such as proposals, corporate communication, and other marketing related information for marketing functions more routine in nature. Will make recommendations regarding marketing process. Supports the marketing approach within strategy and budget.Supports the development of strategic marketing plans for existing lines and participates in the interpretation of plans into “big ideas” to extend the company's brand vision.Supports the strategic direction, growth, and vision of assigned strategic growth objectives for the segment and manages the execution of programs. Has minimal client contact.Supports the development of multiple pieces of promotional and advertising materials, such as press releases, social and digital media published on-line via web sites, twitter, etc.Based on assigned strategic growth initiatives, builds and maintains existing relationships with internal contacts, external communications consultants and/or agencies. Participates in meetings with internal and/or external clients to understand their ongoing strategies and how relationships can be strengthened within the client's organization.Supports the development of product promotion and launch strategies.Beginning to act as a marketing advocate, communications consultant, and/or liaison for business support units and/or operational units within the organization. Supports communications with leaders in those units on specific communications issues and strategic growth initiatives and coordinates appropriate marketing resources to achieve their functional goals.Recommends measurements for return on investment (ROI) for marketing projects within the specific goals of building and delivering campaigns, such as internal and external communications, product launches, new business units, acquisitions, and RFP/RFI proposals within planned scope, schedule, cost and quality, and trade shows/events. Tracks costs against measurements.
   
   What Are We Looking For in This Role?
   Minimum Qualifications
   
   Bachelor's DegreeRelevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree Typically Minimum 6 Years Relevant Exp
   Preferred Qualifications
   Prefer marketing service or marketing agency experience. Prefer sales force and email automation experience. Prefer payments industry experience.
   
   What Are Our Desired Skills and Capabilities?
   
   Skills / Knowledge - Having wide-ranging experience, uses professional concepts and company objectives to resolve moderately complex issues in creative and effective ways. Having ownership of a sub-function, account or matrix management responsibilities, applies knowledge to meet goals, maintain relationships, propose opportunities to expand the business, and lead matrix teams. Some barriers to entry exist at this level (e.g., dept./peer review).Job Complexity - Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise. Builds on/Maintains external relationships of assigned accounts.Supervision - Determines methods and procedures on new assignments and may coordinate activities of other personnel (Team Lead).Marketing production execution - Broad marketing services and/or print/production Communication skills - Including communication with internal or external audiences
   Global Payments Inc. is an equal opportunity employer.
   Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

   Copy this example

   

5. Post your job

   To find the right marketing campaign manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing campaign managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing campaign managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   To find marketing campaign manager candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Recruiting marketing campaign managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing campaign manager

   Once you've decided on a perfect marketing campaign manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new marketing campaign manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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