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How to hire a marketing program coordinator

Marketing program coordinator hiring summary. Here are some key points about hiring marketing program coordinators in the United States:

  • There are currently 307,242 marketing program coordinators in the US, as well as 153,309 job openings.
  • Marketing program coordinators are in the highest demand in Stanford, CA, with 3 current job openings.
  • The median cost to hire a marketing program coordinator is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new marketing program coordinator to become settled and show total productivity levels at work.

How to hire a marketing program coordinator, step by step

To hire a marketing program coordinator, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a marketing program coordinator:

Here's a step-by-step marketing program coordinator hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a marketing program coordinator job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new marketing program coordinator
  • Step 8: Go through the hiring process checklist

What does a marketing program coordinator do?

A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.

Learn more about the specifics of what a marketing program coordinator does
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  1. Identify your hiring needs

    First, determine the employments status of the marketing program coordinator you need to hire. Certain marketing program coordinator roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A marketing program coordinator's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing program coordinators from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list presents marketing program coordinator salaries for various positions.

    Type of Marketing Program CoordinatorDescriptionHourly rate
    Marketing Program CoordinatorMarket research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.$15-39
    Marketing InternshipMarketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more$11-18
    Digital Marketing ConsultantA digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients... Show more$23-48
  2. Create an ideal candidate profile

    Common skills:
    • Marketing Campaigns
    • Email Marketing
    • Email Campaigns
    • Event Logistics
    • Event Planning
    • Press Releases
    • Trade Shows
    • Facebook
    • Creative Development
    • Promotional Materials
    • Graphic Design
    • B2B Marketing
    • Photoshop
    • ROI
    Check all skills
    Responsibilities:
    • Start the online social media marketing efforts to promote industry specific information on LinkedIn and drive leads.
    • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
    • Produce monthly metrics for marketing efforts to track marketing programs ROI.
    • Establish marketing and social media strategy for programs and events, including first non-profit Facebook page.
    • Implement SEO, social media, and analytic strategies for website and design via Joomla software.
    • Educate marketing, merchandising and sales teams on best practices as it relate to sales planning and ROI.
    More marketing program coordinator duties
  3. Make a budget

    Including a salary range in your marketing program coordinator job description is a great way to entice the best and brightest candidates. A marketing program coordinator salary can vary based on several factors:
    • Location. For example, marketing program coordinators' average salary in mississippi is 45% less than in delaware.
    • Seniority. Entry-level marketing program coordinators earn 61% less than senior-level marketing program coordinators.
    • Certifications. A marketing program coordinator with a few certifications under their belt will likely demand a higher salary.
    • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a marketing program coordinator's salary.

    Average marketing program coordinator salary

    $51,473yearly

    $24.75 hourly rate

    Entry-level marketing program coordinator salary
    $32,000 yearly salary
    Updated January 23, 2026

    Average marketing program coordinator salary by state

    RankStateAvg. salaryHourly rate
    1Delaware$68,814$33
    2New York$65,011$31
    3California$64,844$31
    4Maryland$60,825$29
    5Connecticut$59,322$29
    6Arkansas$57,313$28
    7Nevada$55,811$27
    8District of Columbia$55,353$27
    9Pennsylvania$54,783$26
    10Texas$54,246$26
    11Washington$52,495$25
    12Michigan$51,391$25
    13New Hampshire$51,135$25
    14Louisiana$49,346$24
    15Colorado$48,873$24
    16Massachusetts$48,721$23
    17Georgia$47,721$23
    18North Carolina$46,377$22
    19Minnesota$46,332$22
    20South Carolina$45,908$22

    Average marketing program coordinator salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Google$134,186$64.51124
    2Merck$99,741$47.9564
    3Informa Plc$74,449$35.7918
    4Commonwealth$65,326$31.416
    5Ameriprise Financial$62,967$30.271
    6Childhaven$62,134$29.87
    7Garmin$61,016$29.33
    8New Hanover County$60,907$29.28
    9Zayo Group$58,623$28.181
    104 Wheel Parts$56,454$27.14
    11Carle Foundation$53,577$25.767
    12Optiv$52,571$25.2712
    13Paramount$51,109$24.576
    14Randstad North America, Inc.$50,071$24.073
    15Vectorworks$49,713$23.90
    16CTG$48,318$23.23
    17Johns Hopkins University$46,334$22.2816
    18ViacomCBS$44,158$21.23
    19Jewish Community Center$38,912$18.7117
  4. Writing a marketing program coordinator job description

    A job description for a marketing program coordinator role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing program coordinator job description:

    Marketing program coordinator job description example

    We are seeking a full-time Marketing Programs Coordinator for our office in Olathe, KS. In this role, you will be responsible for coordinating credits/debits for Garmin's marketing programs which include, but are not limited to, handling special credits, coop advertising, MDF, volume rebates, and consumer rebate claims through the entire life cycle. This involves documentation, research, validation, accurate accrual, timely processing of internal and external forms, providing program summaries, forecasting and tracking of program costs.
    Essential Functions

    + Process orders, returns, reporting, and other various tasks for requests submitted via the Consignment, Promotion, Associate Purchase, and other order programs

    + Assist and support work flow for peer positions as work volume dictates and answer customer phone calls, emails, letters, and faxes

    + Act as key authority/owner of processes to ensure adequate maintenance, documentation and compliancy of marketing programs representing various functions including sell through, buy down, price protection, coop advertising, volume and consumer rebate offers, associate purchase, promo, consignment, tradeshow, and display orders

    + Drive proper and accurate Marketing Programs Forms completion and maintain knowledge of and manage all Marketing Programs through the entire life cycle of program within Oracle and supporting software such as OBIEE and Microsoft Excel

    + Manage various Outlook Inboxes by responding to questions and requests within 24 hours of receipt; sort and prioritize appropriately differentiating actions, identify and reallocate misdirected claims/requests to other internal departments

    + Directly communicate to Dealers, Distributors, and end consumers concerning questions on their balances, claims, or orders processed

    + Process internal reports to verify authenticity of claim and determine accurate allowance amount

    + Provide accounting with information on short pays or denials including detail summary, research, and supporting payouts or denials

    + Manage accrual reporting of $50K - $20 million in marketing programs

    + Team with stakeholders on the creation of rebate claim forms; act as consultant and advocate for updates with information gathered from invalid reporting and/ or customer feedback

    + Coordinate and team with appropriate stakeholders for corporate lists for rebate kits distribution

    + Provide 3rd party Rebate vendor with FTP uploads, and additional reporting for check processing of internal rebates

    + Negotiate with external and internal auditors regarding disputed claims and communicate claims status with all stakeholders

    + Be the order entry expert and authority on policies and procedures supporting International Shipping, ISO, PCI, and GDPR regulations through Marketing Programs order entry activities

    + Ensure required approvals are collected with documentation throughout the entire Marketing Program order life cycle

    + Inform customer of unit prices, shipping date, inventory availability, anticipated delays, and any additional information needed by customer through order acknowledgements or other means of communication

    + Issue Return Material Authorizations and credit memos when applicable

    + Compile statistics and prepare various reports for management as required

    + Follow up, reconcile, track and coordinate all consignment accounts for sales managers, trainers, RSMs, Trade Shows, dealers and prospective dealers

    + Transmit routine communications for current and expired consignment timelines to designated personnel and management and work with appropriate stakeholders which include, but are not limited to, accounting and/or management if further investigation is required; act as collector of consignment units within the auditing process

    + Support Dealer Marketing Support team activities including cross training on other Dealer Marketing Support positions to ensure proper coverage and assist with workload

    + Represent Garmin at industry and professional meetings, trade shows and conferences and maintain knowledge of Garmin products

    Basic Qualifications

    + High school diploma or GED AND a minimum of 2 years previous customer service experience

    + Demonstrated strong math and analytical skills; accounting experience and/or 6 hours college accounting courses

    + Must demonstrate proficiency using Microsoft Office Excel specifically in the creation and management of spreadsheets with minor formulas including V-lookup and Pivot Table skills

    + Demonstrated proficiency and effective data-entry and ten-key skills

    + Demonstrated strong and effective verbal, written, and respectful interpersonal communication skills to work across functional and organizational lines with strong negotiating and analytical skills

    + Must be positive, detail oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize in a fast paced, deadline-driven environment

    Desired Qualifications

    + Bachelor's Degree in a related field

    + Experience with Oracle applications

    + Garmin product knowledge

    + Order administration experience in a business to business environment

    + Experience with sell through, buy down, price protection, coop advertising, volume rebate, and consumer rebate marketing programs in a business to business environment

    Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.
  5. Post your job

    To find marketing program coordinators for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing program coordinators they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing program coordinators with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    To find marketing program coordinator candidates, you can consider the following options:
    • Post your job opening on Zippia or other job search websites.
    • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
    • Post your job on free job posting websites.
  6. Interview candidates

    Your first interview with marketing program coordinator candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new marketing program coordinator

    Once you have selected a candidate for the marketing program coordinator position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

    It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

    After that, you can create an onboarding schedule for a new marketing program coordinator. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a marketing program coordinator?

Before you start to hire marketing program coordinators, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire marketing program coordinators pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.

You can expect to pay around $51,473 per year for a marketing program coordinator, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for marketing program coordinators in the US typically range between $15 and $39 an hour.

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