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Marketing program coordinator hiring summary. Here are some key points about hiring marketing program coordinators in the United States:
Here's a step-by-step marketing program coordinator hiring guide:
A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.
First, determine the employments status of the marketing program coordinator you need to hire. Certain marketing program coordinator roles might require a full-time employee, whereas others can be done by part-time workers or contractors.
A marketing program coordinator's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing program coordinators from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.
This list presents marketing program coordinator salaries for various positions.
| Type of Marketing Program Coordinator | Description | Hourly rate |
|---|---|---|
| Marketing Program Coordinator | Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. | $15-39 |
| Marketing Internship | Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more | $11-18 |
| Digital Marketing Consultant | A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients... Show more | $23-48 |
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $68,814 | $33 |
| 2 | New York | $65,011 | $31 |
| 3 | California | $64,844 | $31 |
| 4 | Maryland | $60,825 | $29 |
| 5 | Connecticut | $59,322 | $29 |
| 6 | Arkansas | $57,313 | $28 |
| 7 | Nevada | $55,811 | $27 |
| 8 | District of Columbia | $55,353 | $27 |
| 9 | Pennsylvania | $54,783 | $26 |
| 10 | Texas | $54,246 | $26 |
| 11 | Washington | $52,495 | $25 |
| 12 | Michigan | $51,391 | $25 |
| 13 | New Hampshire | $51,135 | $25 |
| 14 | Louisiana | $49,346 | $24 |
| 15 | Colorado | $48,873 | $24 |
| 16 | Massachusetts | $48,721 | $23 |
| 17 | Georgia | $47,721 | $23 |
| 18 | North Carolina | $46,377 | $22 |
| 19 | Minnesota | $46,332 | $22 |
| 20 | South Carolina | $45,908 | $22 |
| Rank | Company | Average salary | Hourly rate | Job openings |
|---|---|---|---|---|
| 1 | $134,186 | $64.51 | 124 | |
| 2 | Merck | $99,741 | $47.95 | 64 |
| 3 | Informa Plc | $74,449 | $35.79 | 18 |
| 4 | Commonwealth | $65,326 | $31.41 | 6 |
| 5 | Ameriprise Financial | $62,967 | $30.27 | 1 |
| 6 | Childhaven | $62,134 | $29.87 | |
| 7 | Garmin | $61,016 | $29.33 | |
| 8 | New Hanover County | $60,907 | $29.28 | |
| 9 | Zayo Group | $58,623 | $28.18 | 1 |
| 10 | 4 Wheel Parts | $56,454 | $27.14 | |
| 11 | Carle Foundation | $53,577 | $25.76 | 7 |
| 12 | Optiv | $52,571 | $25.27 | 12 |
| 13 | Paramount | $51,109 | $24.57 | 6 |
| 14 | Randstad North America, Inc. | $50,071 | $24.07 | 3 |
| 15 | Vectorworks | $49,713 | $23.90 | |
| 16 | CTG | $48,318 | $23.23 | |
| 17 | Johns Hopkins University | $46,334 | $22.28 | 16 |
| 18 | ViacomCBS | $44,158 | $21.23 | |
| 19 | Jewish Community Center | $38,912 | $18.71 | 17 |
A job description for a marketing program coordinator role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing program coordinator job description:
To find marketing program coordinators for your business, try out a few different recruiting strategies:
Your first interview with marketing program coordinator candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.
You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Once you have selected a candidate for the marketing program coordinator position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.
It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.
After that, you can create an onboarding schedule for a new marketing program coordinator. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.
Before you start to hire marketing program coordinators, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire marketing program coordinators pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.
You can expect to pay around $51,473 per year for a marketing program coordinator, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for marketing program coordinators in the US typically range between $15 and $39 an hour.