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Media designer vs art director

The differences between media designers and art directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a media designer, becoming an art director takes usually requires 4-6 years. Additionally, an art director has an average salary of $88,367, which is higher than the $54,018 average annual salary of a media designer.

The top three skills for a media designer include graphic design, animation and motion graphics. The most important skills for an art director are graphic design, art direction, and creative concepts.

Media designer vs art director overview

Media DesignerArt Director
Yearly salary$54,018$88,367
Hourly rate$25.97$42.48
Growth rate3%4%
Number of jobs52,98911,472
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Average age3840
Years of experience126

What does a media designer do?

A media designer is a marketing professional who plans, visualizes, and creates marketing materials such as printed documents, electronic or web-based media based on the business needs and guidance from team members in a company. Media designers must develop brand loyalty among customers about the company's line of products. They are required to make known the image of a given company using graphics, design, video, or interactivity to draw in users or customers. Media designers must also create a social marketing presence by establishing blogs or networking pages on a company's website.

What does an art director do?

An art director's duty will vary depending on the line of industry involved. However, most of the responsibilities will revolve in taking charge of the artistic direction and decisions in a project or campaign. Most of the time, it is an art director's call to conceptualize and bring a vision to completion and take the lead in coordinating with various artists and creative staff. Furthermore, an art director must oversee the progress of workflow and workforce, develop plans and strategies, and approve or provide suggestions in every creative output from staff.

Media designer vs art director salary

Media designers and art directors have different pay scales, as shown below.

Media DesignerArt Director
Average salary$54,018$88,367
Salary rangeBetween $39,000 And $73,000Between $57,000 And $135,000
Highest paying CityBrookline, MASan Francisco, CA
Highest paying stateMassachusettsWashington
Best paying companyMcKinsey & Company IncThe Walt Disney Company
Best paying industryMediaTechnology

Differences between media designer and art director education

There are a few differences between a media designer and an art director in terms of educational background:

Media DesignerArt Director
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaHarvard University

Media designer vs art director demographics

Here are the differences between media designers' and art directors' demographics:

Media DesignerArt Director
Average age3840
Gender ratioMale, 66.6% Female, 33.4%Male, 57.4% Female, 42.6%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 7.8% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage13%11%

Differences between media designer and art director duties and responsibilities

Media designer example responsibilities.

  • Manage and develop a stream line Intranet site for better communication purposes and quicker access to documents and company information
  • Create and design an online asset management tool using CSS, PHP, and MySQL.
  • Create UI design elements for the simulation.
  • Design web graphics for social media platforms, such as Facebook.
  • Create and maintain web sites using HTML, Java, and SQL programming.
  • Develop innovative concepts for both UX to UI layouts base on customer brand and functionality needs.
  • Show more

Art director example responsibilities.

  • Manage a small group of graphic artists for PC/Mac catalog.
  • Lead the conception, design and execution of cross channel initiatives for healthcare and pharmaceutical clients.
  • Monitor the day-to-day activities on projects working with editorial, design and technical teams to execute and achieve project goals.
  • Collaborate on marketing strategies and concept creation for sketch presentations, and photo shoots with talent.
  • Utilize working knowledge of HTML, CSS and PHP in the creation of web sites and social media campaigns.
  • Perform vast typesetting and paste-up duties.
  • Show more

Media designer vs art director skills

Common media designer skills
  • Graphic Design, 9%
  • Animation, 9%
  • Motion Graphics, 6%
  • Video Production, 5%
  • JavaScript, 5%
  • Adobe Creative Suite, 4%
Common art director skills
  • Graphic Design, 11%
  • Art Direction, 7%
  • Creative Concepts, 7%
  • Sketch, 7%
  • Adobe Creative Suite, 5%
  • Adobe Photoshop, 5%

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