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Multimedia specialist vs content specialist

The differences between multimedia specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a multimedia specialist, becoming a content specialist takes usually requires 4-6 years. Additionally, a content specialist has an average salary of $66,018, which is higher than the $52,299 average annual salary of a multimedia specialist.

The top three skills for a multimedia specialist include video production, graphic design and photography. The most important skills for a content specialist are customer service, digital marketing, and wordpress.

Multimedia specialist vs content specialist overview

Multimedia SpecialistContent Specialist
Yearly salary$52,299$66,018
Hourly rate$25.14$31.74
Growth rate5%19%
Number of jobs21,79840,346
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 76%
Average age4037
Years of experience26

What does a multimedia specialist do?

A multimedia specialist is in charge of developing multimedia and visual materials according to project and program needs. They typically work together with a company's creative team where they are responsible for performing research and analysis, understanding the purpose of projects, conceptualizing plans, identifying market trends, preparing samples for client approval, and developing strategies to optimize operations. Furthermore, as a multimedia specialist, it is essential to adhere to project timelines and budgets, including the company's policies and regulations.

What does a content specialist do?

A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.

Multimedia specialist vs content specialist salary

Multimedia specialists and content specialists have different pay scales, as shown below.

Multimedia SpecialistContent Specialist
Average salary$52,299$66,018
Salary rangeBetween $38,000 And $71,000Between $52,000 And $83,000
Highest paying CityNewport, RISan Francisco, CA
Highest paying stateConnecticutNew Jersey
Best paying companyGap Inc.Meta
Best paying industryTechnologyHealth Care

Differences between multimedia specialist and content specialist education

There are a few differences between a multimedia specialist and a content specialist in terms of educational background:

Multimedia SpecialistContent Specialist
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 76%
Most common majorCommunicationCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Multimedia specialist vs content specialist demographics

Here are the differences between multimedia specialists' and content specialists' demographics:

Multimedia SpecialistContent Specialist
Average age4037
Gender ratioMale, 71.3% Female, 28.7%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 7.7% White, 67.4% American Indian and Alaska Native, 0.6%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1%
LGBT Percentage11%10%

Differences between multimedia specialist and content specialist duties and responsibilities

Multimedia specialist example responsibilities.

  • Manage, develop and market media content via a social media and YouTube campaign.
  • Develop and manage proprietary PPC support material.
  • Used multiple programming languages in creation of projects including HTML, CSS, JavaScript.
  • Utilize basic ActionScripting, XML, CSS, and HTML for content implementation.
  • Direct photography for live action video content and live-event coverage.
  • Function as primary architecture developer, creating an optimize framework for delivery of custom functionality using JAVA and SCORM.
  • Show more

Content specialist example responsibilities.

  • Manage premium partner's Youtube channels (e.g.
  • Manage the manual migration of content from the previous site to the new Drupal CMS.
  • Lead the implementation of a web solution providing easy, fast data search and data visualization capabilities to users.
  • supply original content, manage instagram account, and work promotional events for this e-magazine focuse on health and fitness motivation.
  • Synthesize render documents using HTML, CSS, and XML in the proprietary web base application.
  • Optimize blog posts for SEO in the WordPress platform by adding images, captions, meta descriptions and more.
  • Show more

Multimedia specialist vs content specialist skills

Common multimedia specialist skills
  • Video Production, 11%
  • Graphic Design, 8%
  • Photography, 7%
  • Adobe Creative Suite, 5%
  • Adobe Audition, 5%
  • Animation, 3%
Common content specialist skills
  • Customer Service, 6%
  • Digital Marketing, 6%
  • WordPress, 5%
  • Web Content, 4%
  • Content Strategy, 4%
  • Content Development, 4%

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