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The differences between multimedia specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a multimedia specialist, becoming a content specialist takes usually requires 4-6 years. Additionally, a content specialist has an average salary of $66,018, which is higher than the $52,299 average annual salary of a multimedia specialist.
The top three skills for a multimedia specialist include video production, graphic design and photography. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Multimedia Specialist | Content Specialist | |
| Yearly salary | $52,299 | $66,018 |
| Hourly rate | $25.14 | $31.74 |
| Growth rate | 5% | 19% |
| Number of jobs | 21,798 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 40 | 37 |
| Years of experience | 2 | 6 |
A multimedia specialist is in charge of developing multimedia and visual materials according to project and program needs. They typically work together with a company's creative team where they are responsible for performing research and analysis, understanding the purpose of projects, conceptualizing plans, identifying market trends, preparing samples for client approval, and developing strategies to optimize operations. Furthermore, as a multimedia specialist, it is essential to adhere to project timelines and budgets, including the company's policies and regulations.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Multimedia specialists and content specialists have different pay scales, as shown below.
| Multimedia Specialist | Content Specialist | |
| Average salary | $52,299 | $66,018 |
| Salary range | Between $38,000 And $71,000 | Between $52,000 And $83,000 |
| Highest paying City | Newport, RI | San Francisco, CA |
| Highest paying state | Connecticut | New Jersey |
| Best paying company | Gap Inc. | Meta |
| Best paying industry | Technology | Health Care |
There are a few differences between a multimedia specialist and a content specialist in terms of educational background:
| Multimedia Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between multimedia specialists' and content specialists' demographics:
| Multimedia Specialist | Content Specialist | |
| Average age | 40 | 37 |
| Gender ratio | Male, 71.3% Female, 28.7% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 7.7% White, 67.4% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 11% | 10% |