Promotion manager vs advertising director

Differences between promotion manager and advertising director duties and responsibilities

Promotion manager example responsibilities.

• Manage social media and online PPC campaigns.
• Manage ecommerce marketing for SEO, paid search, affiliate marketing and online advertising.
• Lead new product launches, event marketing, sweepstakes, FSI's, demos and sampling.
• Manage and allocate the divisions POS material to ensure that programs fulfill the needs of all local markets.
• Manage social media presence using Facebook to improve organizational awareness and increase membership and participation.
• Develop and manage marketing activity ROI reporting system, specifically to measure community outreach, public relations and employee effectiveness.
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Advertising director example responsibilities.

• Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
• Maintain and update social media sites such as Facebook, Instagram, and Google.
• Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
• Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
• Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
• Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.
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