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Public relations internship vs media coordinator

The differences between public relations interns and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations internship and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $30,868 average annual salary of a public relations internship.

The top three skills for a public relations internship include press releases, facebook and twitter. The most important skills for a media coordinator are facebook, instagram, and twitter.

Public relations internship vs media coordinator overview

Public Relations InternshipMedia Coordinator
Yearly salary$30,868$47,471
Hourly rate$14.84$22.82
Growth rate8%8%
Number of jobs65,16335,285
Job satisfaction--
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a public relations internship do?

A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement. They also perform administrative duties as needed, post social media updates, review press releases, and research market trends. A public relations intern must be detail-oriented and communicative to assist customers with their concerns and inquiries.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Public relations internship vs media coordinator salary

Public relations interns and media coordinators have different pay scales, as shown below.

Public Relations InternshipMedia Coordinator
Average salary$30,868$47,471
Salary rangeBetween $24,000 And $39,000Between $34,000 And $64,000
Highest paying CitySeattle, WAUrban Honolulu, HI
Highest paying stateWashingtonHawaii
Best paying companyMayor Ethan BerkowitzThe Joffrey Ballet
Best paying industryNon ProfitsManufacturing

Differences between public relations internship and media coordinator education

There are a few differences between a public relations internship and a media coordinator in terms of educational background:

Public Relations InternshipMedia Coordinator
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeUniversity of HoustonNorthwestern University

Public relations internship vs media coordinator demographics

Here are the differences between public relations interns' and media coordinators' demographics:

Public Relations InternshipMedia Coordinator
Average age4242
Gender ratioMale, 25.8% Female, 74.2%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations internship and media coordinator duties and responsibilities

Public relations internship example responsibilities.

  • Manage relationship with vendors, media partners, secure coverage, track ROI and event logistics.
  • Manage CEO's LinkedIn account by consistently posting in relevant groups and connecting with prominent industry people.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Assist in defining the best use of social media for the club including Facebook, twitter, Instagram and LinkedIn.
  • Create and distribute press releases, pitch letters, news articles, community biographies, and other various content pieces.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Public relations internship vs media coordinator skills

Common public relations internship skills
  • Press Releases, 30%
  • Facebook, 5%
  • Twitter, 5%
  • Press Clippings, 4%
  • Instagram, 4%
  • Event Planning, 4%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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