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The differences between public relations interns and public relations consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations internship and a public relations consultant. Additionally, a public relations consultant has an average salary of $50,333, which is higher than the $30,868 average annual salary of a public relations internship.
The top three skills for a public relations internship include press releases, facebook and twitter. The most important skills for a public relations consultant are press releases, web content, and strategic communications.
| Public Relations Internship | Public Relations Consultant | |
| Yearly salary | $30,868 | $50,333 |
| Hourly rate | $14.84 | $24.20 |
| Growth rate | 8% | 8% |
| Number of jobs | 65,163 | 27,882 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement. They also perform administrative duties as needed, post social media updates, review press releases, and research market trends. A public relations intern must be detail-oriented and communicative to assist customers with their concerns and inquiries.
A public relations consultant represents an organization and is the company's way to communicate to the public their plans, decisions, and motivations. They both advertise and show the company's personality and create familiarity and trust. The public relations consultant's role is to create all the PR materials needed to accomplish these goals. It means writing press releases, online content, speeches, and also working with the marketing and advertising team to create copy that will evoke the interest of the public. The ultimate goal is to gain customers and thus increase sales.
Public relations interns and public relations consultants have different pay scales, as shown below.
| Public Relations Internship | Public Relations Consultant | |
| Average salary | $30,868 | $50,333 |
| Salary range | Between $24,000 And $39,000 | Between $29,000 And $85,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Mayor Ethan Berkowitz | AbbVie |
| Best paying industry | Non Profits | Media |
There are a few differences between a public relations internship and a public relations consultant in terms of educational background:
| Public Relations Internship | Public Relations Consultant | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Houston | Northwestern University |
Here are the differences between public relations interns' and public relations consultants' demographics:
| Public Relations Internship | Public Relations Consultant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 25.8% Female, 74.2% | Male, 33.3% Female, 66.7% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |