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Public relations internship vs public relations specialist

The differences between public relations interns and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations internship and a public relations specialist. Additionally, a public relations specialist has an average salary of $48,124, which is higher than the $30,868 average annual salary of a public relations internship.

The top three skills for a public relations internship include press releases, facebook and twitter. The most important skills for a public relations specialist are press releases, web content, and project management.

Public relations internship vs public relations specialist overview

Public Relations InternshipPublic Relations Specialist
Yearly salary$30,868$48,124
Hourly rate$14.84$23.14
Growth rate8%8%
Number of jobs65,16329,698
Job satisfaction--
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a public relations internship do?

A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement. They also perform administrative duties as needed, post social media updates, review press releases, and research market trends. A public relations intern must be detail-oriented and communicative to assist customers with their concerns and inquiries.

What does a public relations specialist do?

A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.

Public relations internship vs public relations specialist salary

Public relations interns and public relations specialists have different pay scales, as shown below.

Public Relations InternshipPublic Relations Specialist
Average salary$30,868$48,124
Salary rangeBetween $24,000 And $39,000Between $33,000 And $68,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyMayor Ethan BerkowitzMeta
Best paying industryNon ProfitsFinance

Differences between public relations internship and public relations specialist education

There are a few differences between a public relations internship and a public relations specialist in terms of educational background:

Public Relations InternshipPublic Relations Specialist
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeUniversity of HoustonNorthwestern University

Public relations internship vs public relations specialist demographics

Here are the differences between public relations interns' and public relations specialists' demographics:

Public Relations InternshipPublic Relations Specialist
Average age4242
Gender ratioMale, 25.8% Female, 74.2%Male, 30.3% Female, 69.7%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations internship and public relations specialist duties and responsibilities

Public relations internship example responsibilities.

  • Manage relationship with vendors, media partners, secure coverage, track ROI and event logistics.
  • Manage CEO's LinkedIn account by consistently posting in relevant groups and connecting with prominent industry people.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Assist in defining the best use of social media for the club including Facebook, twitter, Instagram and LinkedIn.
  • Create and distribute press releases, pitch letters, news articles, community biographies, and other various content pieces.
  • Show more

Public relations specialist example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Launch Instagram account for Chevy Motorsports fans.
  • Promote company through personal blog, twitter and reddit pages.
  • Show more

Public relations internship vs public relations specialist skills

Common public relations internship skills
  • Press Releases, 30%
  • Facebook, 5%
  • Twitter, 5%
  • Press Clippings, 4%
  • Instagram, 4%
  • Event Planning, 4%
Common public relations specialist skills
  • Press Releases, 18%
  • Web Content, 6%
  • Project Management, 5%
  • Facebook, 4%
  • Story Development, 4%
  • Marketing Campaigns, 4%

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