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Marketing database analyst salary
Average marketing database analyst salary
$79,244
Understanding Marketing Database Analyst Salaries
A Marketing Database Analyst plays a pivotal role in modern marketing, analyzing data to drive insights and strategies. As of October 2025, the average salary for this position is $79,244 annually, translating to approximately $38 per hour. Salaries can vary significantly based on factors such as experience, geographic location, and industry.
Salary Trends by Experience Level
Entry-level positions typically start lower, while those with more experience can command higher salaries. For instance, analysts with several years of experience may see salaries exceeding $90,000. Additionally, marketing database analysts in metropolitan areas often earn more due to the higher cost of living and demand for skilled professionals.
Top-Paying States and Cities
States like California and New York tend to offer some of the highest salaries for marketing database analysts. Major cities such as San Francisco, New York City, and Seattle consistently rank among the best for salary potential in this field. Understanding these dynamics can help job seekers target their applications effectively.
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Where can a Marketing Database Analyst earn more?
Marketing database analyst salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing database analyst | $49,700 | $23.90 |
| Mid-level marketing database analyst | $84,000 | $40.37 |
| Senior-level marketing database analyst | $138,000 | $66.12 |
Average marketing database analyst salary by state
The highest-paying states for marketing database analysts are Washington, California, and Delaware. The lowest average marketing database analyst salary states are Florida, Kansas, and Indiana.
- State view
- County view
Highest paying states for marketing database analysts
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $121,477 | $58.40 |
| 2 | New Jersey | $88,720 | $42.65 |
| 3 | Delaware | $91,816 | $44.14 |
| 4 | Arkansas | $81,876 | $39.36 |
| 5 | Montana | $78,864 | $37.92 |
| 6 | Alaska | $81,640 | $39.25 |
| 7 | California | $104,576 | $50.28 |
| 8 | Nevada | $81,598 | $39.23 |
| 9 | Colorado | $78,937 | $37.95 |
| 10 | Texas | $77,674 | $37.34 |
| 11 | Maryland | $81,952 | $39.40 |
| 12 | Oregon | $91,100 | $43.80 |
| 13 | Utah | $72,116 | $34.67 |
| 14 | Connecticut | $76,294 | $36.68 |
| 15 | New Hampshire | $74,238 | $35.69 |
| 16 | Tennessee | $74,798 | $35.96 |
| 17 | District of Columbia | $75,202 | $36.15 |
| 18 | Michigan | $74,211 | $35.68 |
| 19 | Maine | $72,040 | $34.63 |
| 20 | Idaho | $74,787 | $35.96 |
| 21 | Arizona | $71,389 | $34.32 |
| 22 | Rhode Island | $69,404 | $33.37 |
| 23 | Minnesota | $71,925 | $34.58 |
| 24 | Illinois | $75,858 | $36.47 |
| 25 | South Dakota | $69,129 | $33.24 |
| 26 | Virginia | $69,789 | $33.55 |
| 27 | Vermont | $67,910 | $32.65 |
| 28 | Georgia | $69,890 | $33.60 |
| 29 | New York | $74,474 | $35.80 |
| 30 | North Carolina | $68,979 | $33.16 |
| 31 | North Dakota | $67,018 | $32.22 |
| 32 | Wyoming | $65,268 | $31.38 |
| 33 | New Mexico | $70,033 | $33.67 |
| 34 | Louisiana | $70,542 | $33.91 |
| 35 | Iowa | $67,161 | $32.29 |
| 36 | Massachusetts | $71,940 | $34.59 |
| 37 | Pennsylvania | $64,525 | $31.02 |
| 38 | Wisconsin | $64,084 | $30.81 |
| 39 | South Carolina | $67,407 | $32.41 |
| 40 | Kentucky | $62,679 | $30.13 |
| 41 | Florida | $59,762 | $28.73 |
| 42 | Nebraska | $60,257 | $28.97 |
| 43 | Ohio | $60,633 | $29.15 |
| 44 | Hawaii | $46,039 | $22.13 |
| 45 | West Virginia | $60,118 | $28.90 |
| 46 | Alabama | $62,482 | $30.04 |
| 47 | Kansas | $57,497 | $27.64 |
| 48 | Missouri | $59,891 | $28.79 |
| 49 | Indiana | $55,951 | $26.90 |
| 50 | Mississippi | $54,574 | $26.24 |
| 51 | Oklahoma | $55,529 | $26.70 |
Highest paying cities for marketing database analysts
The highest-paying cities for marketing database analysts are San Francisco, CA, Wilmington, DE, and Edison, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $116,522 | $56.02 |
| 2 | Wilmington, DE | $91,837 | $44.15 |
| 3 | Edison, NJ | $88,718 | $42.65 |
| 4 | Fort Smith, AR | $81,791 | $39.32 |
| 5 | Lakewood, CO | $78,942 | $37.95 |
| 6 | Austin, TX | $78,000 | $37.50 |
| 7 | Stamford, CT | $76,346 | $36.70 |
| 8 | Chicago, IL | $76,068 | $36.57 |
| 9 | Washington, DC | $75,359 | $36.23 |
| 10 | New York, NY | $74,651 | $35.89 |
| 11 | Quincy, MA | $72,056 | $34.64 |
| 12 | Minneapolis, MN | $71,889 | $34.56 |
| 13 | Salt Lake City, UT | $71,882 | $34.56 |
| 14 | Phoenix, AZ | $71,521 | $34.39 |
| 15 | Lawrenceville, GA | $70,016 | $33.66 |
| 16 | Reston, VA | $69,957 | $33.63 |
| 17 | Winston-Salem, NC | $68,829 | $33.09 |
| 18 | Des Moines, IA | $66,926 | $32.18 |
| 19 | Radnor, PA | $64,777 | $31.14 |
| 20 | Akron, OH | $61,258 | $29.45 |
Marketing database analyst salary details
A marketing database analyst's salary ranges from $58,000 a year at the 10th percentile to $107,000 at the 90th percentile.
What is a marketing database analyst's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $107,000 | $8,917 | $51 |
| 75th Percentile | $92,000 | $7,667 | $44 |
| Average | $79,244 | $6,604 | $38 |
| 25th Percentile | $67,000 | $5,583 | $32 |
| 10th Percentile | $58,000 | $4,833 | $28 |
Highest paying marketing database analyst jobs
The highest paying types of marketing database analysts are database analyst, senior analyst, and senior marketing analyst.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Analyst Sales | $69,093 | $5,758 | $33.22 | 77,023 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
| Analyst | $73,007 | $6,084 | $35.10 | 253,138 |
| Product Analyst | $79,316 | $6,610 | $38.13 | 176,369 |
| Digital Marketing Consultant | $71,064 | $5,922 | $34.17 | 99,520 |
| Market Analyst Internship | $63,476 | $5,290 | $30.52 | 73,684 |
Top companies hiring marketing database analysts now:
Which companies pay marketing database analysts the most?
Marketing database analyst salaries at PayPal and eBay are the highest-paying according to our most recent salary estimates. In addition, the average marketing database analyst salary at companies like Citi and T-Mobile are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | PayPal | $123,209 | $59.24 |
| 2 | eBay | $100,105 | $48.13 |
| 3 | Citi | $94,159 | $45.27 |
| 4 | T-Mobile | $91,962 | $44.21 |
| 5 | Carbonite | $87,070 | $41.86 |
| 6 | TEKsystems | $86,951 | $41.80 |
| 7 | Zurich | $85,022 | $40.88 |
| 8 | U.S. Bank | $84,414 | $40.58 |
| 9 | VWR, Part of Avantor | $83,416 | $40.10 |
| 10 | Bloomingdale's | $82,810 | $39.81 |
| 11 | Wells Fargo | $82,393 | $39.61 |
| 12 | Hilton Grand Vacations | $82,299 | $39.57 |
| 13 | Life Line Screening | $80,895 | $38.89 |
| 14 | Jo-Ann Stores | $80,767 | $38.83 |
| 15 | Brady | $80,613 | $38.76 |
| 16 | CNO Financial Group | $80,058 | $38.49 |
| 17 | FullBeauty Brands | $79,890 | $38.41 |
| 18 | PetSmart | $79,885 | $38.41 |
| 19 | Charter Communications | $79,093 | $38.03 |
| 20 | Numeric Technologies | $78,839 | $37.90 |
Wage gap by gender, race and education
Marketing Database Analyst salary by industry
The average marketing database analyst salary varies across industries:
- The average marketing database analyst salary in the finance industry is $83,141, the highest of any industry.
- The average marketing database analyst salary in the finance industry is $74,564.
- Marketing database analysts in the media industry earn an average salary of $72,363, the lowest of any industry.
Highest paying industries for marketing database analysts
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $83,141 | $39.97 |
| 2 | Transportation | $74,564 | $35.85 |
| 3 | Hospitality | $73,295 | $35.24 |
| 4 | Retail | $72,629 | $34.92 |
| 5 | Media | $72,363 | $34.79 |
High paying marketing database analyst jobs
Marketing database analyst salary trends
The average marketing database analyst salary has risen by $6,695 over the last ten years. In 2014, the average marketing database analyst earned $72,549 annually, but today, they earn $79,244 a year. That works out to a 5% change in pay for marketing database analysts over the last decade.
Compare marketing database analyst salaries for cities or states with the national average over time.
Average marketing database analyst salary over time
Compare marketing database analyst salaries for individual cities or states with the national average.
Marketing database analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $79,200 | $38.10 | +3.1% |
| 2024 | $76,800 | $36.93 | +1.1% |
| 2023 | $76,000 | $36.54 | -0.2% |
| 2022 | $76,100 | $36.60 | +1.1% |
| 2021 | $75,300 | $36.22 | +0.7% |
Recently added marketing database analyst salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Maryland Live! Casino & Hotel | Database Marketing Analyst | Severn, MD | 06/24/2025 | $49,500 |
| Attractivate Consulting Solutions | Database Marketing Analyst | Houston, TX | 06/24/2025 | $114,785 |
| Sonesta | Marketing Database Analyst (Hybrid) | Newton, MA | 05/08/2025 | $75,000 |
| Carnival Corporation | Database Marketing Analyst | Seattle, WA | 03/12/2025 | $59,200 |
| Ccl/Abg | Database Marketing Analyst | Seattle, WA | 03/12/2025 | $59,200 |
| Holland America Line Careers | Database Marketing Analyst | Seattle, WA | 03/11/2025 | $59,200 |
| Jackpot Junction Casino Hotel | Marketingdatabase Analyst | Morton, MN | 02/24/2025 | $55,000 |
| Maryland Live! Casino & Hotel | Database Marketing Analyst | Severn, MD | 01/12/2025 | $54,450 |
| Cloud Analytics Technologies LLC | Marketing Database Analyst | San Francisco, CA | 12/12/2024 | $93,915 |
| Cloud Analytics Technologies LLC | Marketing Database Analyst | San Francisco, CA | 10/18/2024 | $93,915 |
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