Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between search strategists and strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a search strategist, becoming a strategist takes usually requires 8-10 years. Additionally, a strategist has an average salary of $104,881, which is higher than the $82,098 average annual salary of a search strategist.
The top three skills for a search strategist include digital marketing, google analytics and paid search. The most important skills for a strategist are project management, customer satisfaction, and powerpoint.
| Search Strategist | Strategist | |
| Yearly salary | $82,098 | $104,881 |
| Hourly rate | $39.47 | $50.42 |
| Growth rate | 10% | 10% |
| Number of jobs | 9,339 | 44,596 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Average age | 44 | 39 |
| Years of experience | 2 | 10 |
A search strategist varies depending on institution and roles in their different categories. This is an individual who makes your website or articles to be among the first in line when a customer searches for certain keywords that are related to your organization or a specific product. The duties and responsibilities include developing online marketing strategies and tactics and running simulations and possible outcomes to a strategy to help in revenue forecasting.
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
Search strategists and strategists have different pay scales, as shown below.
| Search Strategist | Strategist | |
| Average salary | $82,098 | $104,881 |
| Salary range | Between $56,000 And $118,000 | Between $62,000 And $176,000 |
| Highest paying City | San Francisco, CA | Hartford, CT |
| Highest paying state | California | Connecticut |
| Best paying company | The Citadel | |
| Best paying industry | Health Care | Technology |
There are a few differences between a search strategist and a strategist in terms of educational background:
| Search Strategist | Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Most common major | Marketing | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between search strategists' and strategists' demographics:
| Search Strategist | Strategist | |
| Average age | 44 | 39 |
| Gender ratio | Male, 76.7% Female, 23.3% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 11% | 10% |